Tech Sector and Value Lead as Growth Lags

Vanguard and iShares again topped the absolute leaderboard with $1.98B and $1.19B of net inflows respectively, while Capital Group added a notable $1.07B, lifting its 30-Day haul to $5.35B and YTD total to $49.78B. Innovator continued its steady build with $464.1M on the day, part of a $1.30B 30-Day and $6.05B YTD trend. On the losing side, Invesco shed $2.20B and GraniteShares dropped $1.80B, a swing that equates to -17.26% of its $10.42B AUM, the steepest relative outflow of any major issuer. Roundhill ($222.6M) and KraneShares ($197.3M) also posted sizable single-day redemptions, while on a relative basis Brookstone (9.47%) and Leverage Shares (8.33%) stood out among smaller issuers adding assets proportionally.

Total industry flows reached $2.15B on the day, a modest figure versus the $42.86B 5-Day and $156.99B 30-Day pace, with Equity contributing $1.71B of the net total against a $55.57B 30-Day trend and $994.70B YTD. Fixed Income added $398.1M, Commodity $393.0M, and Digital Asset $399.8M, while Alternative (-$167.8M) and Non-Traditional (-$705.1M) were the day’s laggards despite Non-Traditional’s much larger $12.13B 5-Day and $99.97B YTD totals. At the category level, Equity: Sector – Information Technology led with $2.31B, followed by Equity: U.S. Large Cap – Value at $1.42B and Equity: Global Ex-U.S. Large Cap – Blend at $1.06B. On the outflow side, Equity: U.S. Large Cap – Growth shed $2.50B and Non-Traditional: Leverage | Inverse – Single Stock lost $1.62B, with Equity: U.S. Small Cap – Blend down $1.14B.

Within U.S. size and style, the Vanguard S&P 500 ETF (VOO) led inflows with $868.9M, followed by the Capital Group Dividend Value ETF (CGDV) at $756.8M and the iShares Russell Top 200 Value ETF (IWX) at $344.4M. Outflows were led by the Invesco QQQ Trust Series I (QQQ), down $2.12B, and the iShares Russell 2000 ETF (IWM), down $1.19B. The State Street SPDR S&P 500 ETF (SPY) and iShares Russell 1000 Growth ETF (IWF) also posted outflows exceeding $400M each, aligning with the broader growth-category weakness seen in the category data.

Ex-U.S. size and style flows were comparatively modest, led by the Vanguard Total International Stock ETF (VXUS) at $471.5M and the iShares Core MSCI International Developed Markets ETF (IDEV) at $280.3M. The iShares MSCI Emerging Markets ex China ETF (EMXC) added $195.7M. Outflows in this group were comparatively small, with the Vanguard International Dividend Appreciation ETF (VIGI) leading redemptions at just $24.1M, underscoring the relatively muted activity in ex-U.S. categories compared to domestic equity.

Sector flows were dominated by technology, with the iShares Semiconductor ETF (SOXX) pulling in $1.41B and the State Street Technology Select Sector SPDR ETF (XLK) adding $474.0M, consistent with the $2.31B category-level total for Information Technology. The State Street Health Care Select Sector SPDR ETF (XLV) and the VanEck Semiconductor ETF (SMH) also saw sizable inflows of $395.1M and $356.4M respectively. On the outflow side, the State Street Financial Select Sector SPDR ETF (XLF) led with $446.1M in redemptions, while the State Street Consumer Discretionary Select Sector SPDR ETF (XLY) shed $194.5M.

Regional flows were led by the iShares MSCI Japan ETF (EWJ) with $142.6M and the iShares Core MSCI Europe ETF (IEUR) at $88.1M, with the JPMorgan BetaBuilders Canada ETF (BBCA) adding $77.8M. Smaller country funds such as the iShares MSCI Brazil Small-Cap ETF (EWZS) and the iShares MSCI Indonesia ETF (EIDO) saw modest inflows under $21M each. Outflows were led by the iShares MSCI United Kingdom ETF (EWU), down $38.0M, and the iShares MSCI Singapore ETF (EWS), down $28.1M, with all regional moves relatively small in absolute terms.

Thematic flows were led by the Alger AI Enablers & Adopters ETF (ALAI), which gathered $306.5M, a notable sum relative to the $8.73B issuer AUM representing 3.49% of assets. The VanEck Gold Miners ETF (GDX) added $52.0M and the Roundhill Neocloud ETF (NCLD) gained $26.1M. On the outflow side, the KraneShares Public-Private AI & Technology ETF (AGIX) lost $194.9M, the iShares Self-driving EV & Tech ETF (IDRV) fell $125.0M (may be the result of a custom rebalance), and the Roundhill Memory ETF (DRAM) declined $74.7M.

Fixed Income gathered $398.1M on the day, tracking well below its $9.18B 5-Day and $78.91B 30-Day pace. The iShares 20+ Year Treasury Bond ETF (TLT) led with $460.7M, followed by the iShares 0-3 Month Treasury Bond ETF (SGOV) at $196.2M and the Vanguard Total Bond Market ETF (BND) at $155.3M. Outflows were led by the iShares iBoxx $ High Yield Corporate Bond ETF (HYG), down $583.7M, consistent with the $605.5M category-level outflow in Taxable High Yield, while the iShares 7-10 Year Treasury Bond ETF (IEF) shed $279.2M.

Commodity flows totaled $393.0M, led by precious metals with the SPDR Gold Shares (GLD) adding $228.1M and the iShares Gold Trust (IAU) gaining $116.9M, aligning with the $383.1M category-level total in Focused Precious Metals. The United States Brent Oil Fund LP (BNO) added $87.3M and the iShares Silver Trust (SLV) gained $49.4M. On the outflow side, the United States Oil Fund LP (USO) lost $80.6M, the largest commodity redemption of the day.

Digital Asset flows were positive overall at $399.8M, with the iShares Bitcoin Trust ETF (IBIT) leading with $665.2M, consistent with the $511.0M category total in Cryptocurrency – Bitcoin. Smaller funds such as the Bitwise NEAR ETF (NRR) and Grayscale Sui Staking ETF (GSUI) saw minimal activity. Outflows were led by the iShares Ethereum Trust ETF (ETHA), down $95.4M, and the Fidelity Wise Origin Bitcoin Fund (FBTC), down $83.6M, with the Grayscale Bitcoin Trust ETF (GBTC) also shedding $54.9M.

Non-Traditional flows were net negative at -$705.1M, with the ProShares UltraPro QQQ (TQQQ) leading inflows at $303.7M and the NEOS Nasdaq 100 High Income ETF (QQQI) adding $151.8M. The category was weighed down heavily by the GraniteShares 2x Long NVDA Daily ETF (NVDL), which lost $996.6M, the largest single outflow across the entire dataset, alongside additional GraniteShares single-stock product redemptions including the 2x Long MU Daily ETF (MULL) down $294.6M (may be the result of a custom rebalance). The ProShares Ultra S&P 500 (SSO) also declined $233.9M, reflecting the broader $1.62B category-level outflow in Leverage | Inverse – Single Stock products.

Recent launches were headlined by the Sequoia ETF (SEQ), a Global Large Cap – Value fund that debuted on 10/16/2026 with $6.65B in AUM, a substantial size for a new listing. Hartford introduced two funds on 10/19/2026: the Hartford Alpha Capture International Value ETF (ACIV) with $96.3M in AUM and the Hartford High Yield ETF (HINC) with $396.6M. Corgi launched a suite of five Treasury and bond-focused ETFs on 10/16/2026, including the Corgi FTSE U.S. Treasury Bond ETF (UB) and the Corgi FTSE 20+ Year U.S. Treasury Bond ETF (LTB), each starting with roughly $250K in assets, while William Blair’s new Emerging Income ETF (WINC) launched with no assets yet reported.