Inside the $91B Buffer ETF Market: Weekly Winners & Losers

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Macro Summary

The Buffer ETF landscape continues to expand, now holding a total AUM of $91B across 503 ETFs from 20 different issuers. Over the past week, the category attracted net flows of $0.20B, pushing the year-to-date total to an impressive $6.24B.

Looking at a broader timeframe, the past year has seen robust total flows of $13.30B, signaling sustained investor appetite for defined outcome strategies. This trend is mirrored by rapid product development, with 38 new ETFs launched in just the last three months.

Performance

Performance within the Buffer ETF space remains highly idiosyncratic based on the underlying exposure. This week, Equity: U.S. Large Cap – Growth and Equity: Thematic – Multi-Sector led the pack with positive Week-to-Date (WTD) returns of +0.66% and +0.30%, respectively. Conversely, Commodity: Focused – Precious Metals and Equity: Emerging Large Cap were the weakest segments, posting returns of -3.61% and -3.21%.

Dive deeper into the return profiles across different buffer levels, outcome periods, and underlying assets. Access the full, free performance report in the right-side panel for a complete breakdown of risk-adjusted returns and category averages.

Flows

Equity-based strategies dominated asset class flows, while the “May Reset” outcome period saw the highest activity. Among individual funds, GMAY led the charge, capturing the largest single-fund inflows for the week.

Flows by Asset Class

Asset Class # of Funds AUM WTD Flow 1M Flow 3M Flow YTD Flow 1Y Flow
Buffer – Commodity 1 $50M $0M ($2M) $2M ($4M) ($3M)
Buffer – Crypto 20 $194M $3M $0M $5M ($2M) $68M
Buffer – Equity 447 $90,232M $168M $989M $3,904M $5,954M $12,823M
Buffer – Fixed Income 2 $30M $0M ($1M) $0M ($2M) ($38M)
Buffer – Synthetic Income 18 $740M $18M $60M $63M $169M $330M

Flows by Implementation (Outcome Period)

Implementation WTD Flow 1M Flow 3M Flow YTD Flow 1Y Flow
Inflows
Buffer Reset: May $229M $1,163M $1,259M $1,217M $1,183M
Buffer Reset: Laddered $104M $644M $1,373M $1,882M $3,962M
Buffer Reset: March $38M $274M $753M $658M $458M
Outflows
Buffer Reset: September ($105M) ($362M) ($454M) ($506M) $967M
Buffer Reset: December ($41M) ($491M) ($304M) $41M ($46M)
Buffer Reset: October ($34M) ($255M) ($354M) ($562M) $674M

Individual Fund Flows (WTD)

Ticker Fund Name WTD Flow
Top 5 Inflows
GMAY FT Vest U.S. Equity Moderate Buffer ETF – May $115M
PMAY Innovator U.S. Equity Power Buffer ETF – May $42M
IMAR Innovator International Developed Power Buffer ETF March $30M
BUFR FT Vest Laddered Buffer ETF $25M
FFEB FT Vest U.S. Equity Buffer Fund – February $18M
Top 5 Outflows
GSEP FT Vest U.S. Equity Moderate Buffer ETF – September ($95M)
POCT Innovator U.S. Equity Power Buffer ETF – October ($33M)
ZALT Innovator U.S. Equity 10 Buffer ETF – Quarterly ($18M)
DECZ TrueShares Structured Outcome (December) ETF ($17M)
AUGZ TrueShares Structured Outcome (August) ETF ($12M)

League Tables

FT Vest and Innovator continue to dominate the competitive landscape, holding the #1 and #2 spots by AUM, respectively. FT Vest captured the highest weekly flows at $91M, expanding its leading $44.58B asset base, while Innovator brought in a solid $46M.

Top 5 Issuers by AUM

Issuer # of ETFs AUM Market Share
FT Vest 122 $44.58B 48.79%
Innovator 170 $33.36B 36.51%
Allianz 58 $5.61B 6.13%
AB Funds 3 $1.58B 1.73%
Pacer 17 $1.31B 1.44%

Issuer Flows (WTD)

Issuer WTD Flow 1M Flow 3M Flow YTD Flow 1Y Flow
Inflows
FT Vest $91M $740M $1.95B $2.66B $5.65B
PGIM $50M $113M $0.27B $0.41B $0.74B
Innovator $46M $311M $1.27B $2.11B $4.39B
Outflows
TrueShares -$28M $182M $0.26B $0.27B $0.42B
iShares -$1M -$192M ($0.14B) ($0.06B) $0.09B
KraneShares $0M $0M $0.00B $0.00B $0.00B

Explore the data behind the insights. This weekly recap is just the start. Access the complete, in-depth reports for FREE in the right side panel to analyze performance, track flows, and view the latest league tables.

Disclosures

This material is for informational purposes only and should not be considered investment advice. All investments, including ETFs, involve risk, including the possible loss of principal. Investors should consider their investment objectives, risks, charges, and expenses carefully before investing.

This analysis was developed by the team at ETF Action. We leverage advanced AI tools to assist in the drafting and refinement of our content, based on our expert prompts, direction, and final review.