Growth Over Value: QQQ Leads Large-Cap Flows in $6B Equity Rally

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Issuer League Tables

The U.S. ETF landscape currently manages $13,541B in AUM across 4,868 products from 478 brands. Vanguard led the 1-day flow leaderboard, gathering $2,443M in new assets, contributing to its massive $420.87B 1-year total. Invesco followed closely with $1,839M in daily inflows. On the other end of the spectrum, State Street (SPDR) experienced the largest daily outflows, shedding -$295M, despite a strong 30-day inflow trend of $23,424M.

Brand 1-Day Flow 30-Day Flow YTD Flow 1-Year Flow
Inflows
Vanguard $2,443M $61,443M $420.87B
Invesco $1,839M $12,650M $71.57B
iShares $1,233M $72,977M $378.25B
Global X $646M $3,242M $12.97B
Capital Group $360M $4,796M $47.15B
Outflows
SPDR ($295M) $23,424M $87.03B
Motley Fool ($227M) $56M $0.34B
ARK ($166M) ($435M) ($1.54B)
Distillate ($100M) $18M ($0.29B)
Alpha Architect ($89M) $270M $4.89B

Daily ETF Flow Analysis

Total 1-day net flows across the U.S. ETF market reached $7.98B. Equity funds dominated investor activity, capturing $6.21B in daily inflows, followed by Fixed Income with $1.04B. Non-Traditional funds also saw positive traction, adding $371M. Conversely, Commodity funds faced headwinds, experiencing net outflows of -$172M for the day.

Asset Class 1-Day Flow 1-Week Flow 1-Month Flow YTD Flow 1-Year Flow
Equity $6,211M $42,325M $169,206M $857,352M
Fixed Income $1,040M $1,945M $41,916M $442,722M
Digital Asset $542M ($19M) ($366M) $36,289M
Non-Traditional $371M $256M $7,881M $88,484M
Multi-Asset $272M $106M $997M $7,189M
Alternative $28M $19M $422M $4,077M
Currency ($17M) ($7M) ($66M) $532M
Commodity ($172M) $608M $9,237M $56,467M
Category 1-Day Flow AUM
Top 10 Categories
Equity: U.S. Large Cap – Growth $2,199M $1,270.52B
Equity: U.S. Large Cap – Value $1,140M $911.46B
Equity: U.S. Large Cap – Blend $869M $4,063.90B
Equity: Global Ex-U.S. Large Cap – Blend $737M $940.18B
Equity: U.S. Mid Cap – Blend $470M $369.99B
Non-Traditional: Synthetic Income – Equity $435M $150.32B
Digital Asset: Cryptocurrency – Bitcoin $385M $116.81B
Equity: Thematic – Natural Resources $375M $43.79B
Fixed Income: Taxable – Core $239M $383.06B
Equity: Sector – Financials $216M $101.32B
Bottom 10 Categories
Fixed Income: Taxable – Government Long ($411M) $136.71B
Equity: Sector – Health Care ($260M) $96.77B
Equity: U.S. Small Cap – Blend ($218M) $328.41B
Non-Traditional: Leverage | Inverse – Equity ($206M) $111.18B
Equity: Thematic – Multi-Sector ($171M) $27.35B
Commodity: Focused – Precious Metals ($168M) $318.44B
Fixed Income: Taxable – Emerging USD ($164M) $26.29B
Equity: Sector – Industrial ($145M) $67.67B
Fixed Income: Taxable – Government Short ($97M) $69.45B
Non-Traditional: Synthetic Income – Single Stock ($54M) $10.27B

U.S. Size & Style

U.S. Equity markets saw significant rotation, with Large Cap Growth and Value attracting a combined $3.34B in daily flows. However, the U.S. Small Cap Blend category struggled, recording outflows of -$218M. At the fund level, QQQ dominated inflows with $1.55B, while the SPY saw the heaviest redemptions at -$1.07B.

Ticker Fund Name 1-Day Flow AUM
Top 5 Leaders
QQQ Invesco QQQ Trust Series I $1,548M $410.6B
IVV iShares Core S&P 500 ETF $448M $766.2B
VOO Vanguard S&P 500 ETF $362M $839.3B
SPYM State Street SPDR Portfolio S&P 500 ETF $331M $97.5B
DIA SPDR Dow Jones Industrial Average ETF Trust $290M $44.7B
Top 5 Laggards
SPY SPDR S&P 500 ETF Trust ($1,065M) $717.3B
IWM iShares Russell 2000 ETF ($273M) $74.3B
TMFC Motley Fool 100 Index ETF ($222M) $2.0B
DSTL Distillate US Fundamental Stability & Value ETF ($94M) $1.9B
GSUS Goldman Sachs MarketBeta U.S. Equity ETF ($43M) $3.0B

Global Ex-U.S. Size & Style

International markets gathered $846M in daily net flows, with Global Ex-U.S. Large Cap Blend funds leading with $737M. Developed Ex-U.S. strategies remained popular, as VXUS alone pulled in $537M. Emerging market sentiment was mixed, with Emerging Large Cap funds seeing modest daily inflows of $38M.

Ticker Fund Name 1-Day Flow AUM
Top 5 Leaders
VXUS Vanguard Total International Stock ETF $537M $120.9B
VT Vanguard Total World Stock ETF $170M $60.3B
IDEV iShares Core MSCI International Developed Markets ETF $87M $24.3B
FENI Fidelity Enhanced International ETF $37M $5.9B
VSGX Vanguard ESG International Stock ETF $36M $5.6B
Top 5 Laggards
ESGE iShares ESG Aware MSCI EM ETF ($18M) $5.6B
DSTX Distillate International Fundamental Stability & Value ETF ($6M) $0.0B
ISCF iShares International SmallCap Equity Factor ETF ($4M) $0.5B
BBHM BBH Select Mid Cap ETF ($1M) $0.5B
LVHI Franklin International Low Volatility High Dividend Index ETF $0M $3.8B

Region & Country

Regional ETF flows were led by North America and Latin America, which added $22M and $19M respectively. Asia-Pacific funds saw $11M in net inflows, anchored by the AIA ($39M). On the downside, Singapore exposure through the EWS saw the largest regional redemptions with -$42M in daily outflows.

Ticker Fund Name 1-Day Flow AUM
Top 5 Leaders
AIA iShares Asia 50 ETF $39M $1.75B
FLIN Franklin FTSE India ETF $36M $2.87B
EWC iShares MSCI Canada ETF $22M $3.89B
ILF iShares Latin America 40 ETF $15M $2.49B
GREK Global X MSCI Greece ETF $6M $0.29B
Top 5 Laggards
EWS iShares MSCI Singapore ETF ($42M) $0.74B
EWA iShares MSCI Australia ETF ($16M) $1.28B
SMIN iShares MSCI India Small Cap ETF ($10M) $0.72B
CHIQ Global X MSCI China Consumer Discretionary ETF $0M $0.21B
ARGT Global X MSCI Argentina ETF $0M $0.76B

Sector & Industry

Investor sentiment was strongest in the Financials and Real Estate sectors, pulling in $216M and $202M respectively. Consumer Staples also saw strong inflows of $160M. Conversely, Health Care experienced the deepest daily redemptions at -$260M, and the Industrials sector shed -$145M. The fund-level leader was XLF ($257M), while XBI faced -$247M in outflows.

Ticker Fund Name 1-Day Flow AUM
Top 5 Leaders
XLF State Street Financial Select Sector SPDR ETF $257M $53.5B
XLP State Street Consumer Staples Select Sector SPDR ETF $156M $14.8B
SOXX iShares Semiconductor ETF $107M $17.7B
XLC State Street Communication Services Select Sector SPDR ETF $65M $27.3B
XLI State Street Industrial Select Sector SPDR ETF $55M $25.8B
Top 5 Laggards
XBI State Street SPDR S&P Biotech ETF ($247M) $7.8B
PPA Invesco Aerospace & Defense ETF ($223M) $6.9B
XLK State Street Technology Select Sector SPDR ETF ($109M) $93.4B
XLRE State Street Real Estate Select Sector SPDR ETF ($57M) $7.4B
VGT Vanguard Information Technology ETF ($56M) $113.9B

Thematic

Natural Resources headlined thematic activity with $375M in daily inflows, primarily driven by Uranium and Copper miner demand. Midstream & MLPs and Disruptive Tech both added $62M. At the fund level, URA led with $240M. On the laggard list, Multi-Sector thematics shed -$171M, with ARKK seeing redemptions of -$160M.

Ticker Fund Name 1-Day Flow AUM
Top 5 Leaders
URA Global X Uranium ETF $240M $5.30B
COPX Global X Copper Miners ETF $134M $4.69B
SIL Global X Silver Miners ETF $111M $5.13B
MAGS Roundhill Magnificent Seven ETF $68M $4.04B
MLPA Global X MLP ETF $33M $1.86B
Top 5 Laggards
ARKK ARK Innovation ETF ($160M) $7.06B
GDXJ VanEck Junior Gold Miners ETF ($87M) $9.52B
GDX VanEck Gold Miners ETF ($48M) $26.11B
XME State Street SPDR S&P Metals & Mining ETF ($21M) $3.45B
SKYY First Trust Cloud Computing ETF ($20M) $3.02B

Fixed Income

Fixed Income assets grew by $1.04B, led by Multi-Sector funds ($741M) and Municipals ($306M). Ultrashort duration strategies remained a focal point with $149M in inflows. At the fund level, SGOV pulled in $196M. However, Government Long-term debt faced significant selling pressure, with TLT recording outflows of -$509M.

Ticker Fund Name 1-Day Flow AUM
Top 5 Leaders
SGOV iShares 0-3 Month Treasury Bond ETF $196M $68.55B
JNK State Street SPDR Bloomberg High Yield Bond ETF $194M $7.76B
BNDX Vanguard Total International Bond ETF $137M $74.33B
BKLN Invesco Senior Loan ETF $101M $6.89B
MUB iShares National Muni Bond ETF $85M $41.52B
Top 5 Laggards
TLT iShares 20+ Year Treasury Bond ETF ($509M) $47.81B
HYG iShares iBoxx $ High Yield Corporate Bond ETF ($193M) $19.84B
EMB iShares JP Morgan USD Emerging Markets Bond ETF ($164M) $16.71B
LQDH iShares Interest Rate Hedged Corporate Bond ETF ($112M) $0.58B
SHY iShares 1-3 Year Treasury Bond ETF ($108M) $23.63B

Commodity

Commodity funds saw net outflows of -$172M, largely driven by selling in Precious Metals (-$168M) and Energy (-$52M). Multi-sector commodity strategies provided a bright spot, adding $35M in daily assets. Fund-level activity was led by PALL ($38M), while the heavyweight GLD shed -$201M.

Ticker Fund Name 1-Day Flow AUM
Top 5 Leaders
PALL abrdn Physical Palladium Shares ETF $38M $1.10B
HGER Harbor Commodity All-Weather Strategy ETF $17M $1.45B
GLTR abrdn Physical Precious Metals Basket Shares ETF $16M $2.65B
DBB Invesco DB Base Metals Fund $8M $0.20B
FTGC First Trust Global Tactical Commodity Strategy Fund $7M $1.84B
Top 5 Laggards
GLD SPDR Gold Shares ($201M) $150.29B
UNG United States Natural Gas Fund LP ($39M) $0.59B
SLV iShares Silver Trust ($27M) $39.55B
USO United States Oil Fund LP ($14M) $0.89B
BCI abrdn Bloomberg All Commodity Strategy K-1 Free ETF ($4M) $1.81B

Digital Assets

Digital asset demand accelerated with $542M in daily net flows. Bitcoin funds remain the primary focus, pulling in $385M, followed by Altcoin funds ($92M) and Ethereum ($70M). The IBIT continued its dominance with $144M in daily inflows, while ARKB added a notable $110M.

Ticker Fund Name 1-Day Flow AUM
Top 5 Leaders
IBIT iShares Bitcoin Trust ETF $144M $67.91B
ARKB ARK 21 Shares Bitcoin ETF $110M $3.40B
FBTC Fidelity Wise Origin Bitcoin Fund $79M $17.81B
FSOL Fidelity Solana Fund $73M $0.00B
ETHE Grayscale Ethereum Trust ETF $50M $2.69B
Top 5 Laggards
BITW Bitwise 10 Crypto Index ETF ($5M) $1.05B
OBTC Osprey Bitcoin Trust ($3M) $0.14B
XRPI Volatility Shares Trust XRP ETF ($2M) $0.14B
AETH Bitwise Trendwise Ether and Treasuries Rotation Strategy ETF $0M $0.01B
BETH ProShares Bitcoin & Ether Market Cap Weight ETF $0M $0.02B

Non-Traditional

Non-Traditional ETFs saw $256M in total net flows, led by Synthetic Income products which pulled in $384M. Buffer strategies also added a modest $13M. In contrast, Leverage | Inverse funds saw redemptions of -$141M. Fund-level activity was highlighted by JEPQ ($165M) and AGQ ($134M), while TQQQ shed -$73M.

Ticker Fund Name 1-Day Flow AUM
Top 5 Leaders
JEPQ JPMorgan NASDAQ Equity Premium Income ETF $165M $33.03B
AGQ ProShares Ultra Silver $134M $2.75B
JEPI JPMorgan Equity Premium Income ETF $62M $42.03B
MUU Direxion Daily MU Bull 2X Shares $58M $0.54B
SPYI NEOS S&P 500 High Income ETF $54M $6.92B
Top 5 Laggards
TQQQ ProShares UltraPro QQQ ($73M) $30.19B
NVDL GraniteShares 2x Long NVDA Daily ETF ($70M) $4.80B
ZSL ProShares UltraShort Silver ($40M) $0.17B
TSLL Direxion Daily TSLA Bull 2X Shares ($36M) $6.13B
SQQQ ProShares UltraPro Short QQQ ($33M) $2.22B

Recent ETF Launches

The ETF market continues to expand with several new innovative products coming to market. Truth Social and Tuttle Capital have been particularly active, launching specialized security, defense, and income blast strategies. The table below highlights the 10 most recent additions to the ETF landscape. Click the header above to explore our full ETF database and sort by inception date for a complete view of all new funds.

Launch Date Ticker Fund Name Category AUM
12/30/2025 TSSD Truth Social American Security & Defense ETF Unclassified $0.25M
12/30/2025 TSRS Truth Social American Red State REITs ETF Unclassified $0.25M
12/30/2025 TSNF Truth Social American Next Frontiers ETF Unclassified $0.25M
12/30/2025 TSIC Truth Social American Icons ETF Amrn Icons ETF Unclassified $0.25M
12/30/2025 TSES Truth Social American Energy Security ETF Unclassified $0.25M
12/30/2025 MAGO Tuttle Capital Magnificent 7 Income Blast ETF Unclassified $0.75M
12/29/2025 TSCM Times Square Quality Mid Cap Growth ETF Unclassified $1.00M
12/29/2025 PAYM TrueShares S&P Autocallable Defensive Income ETF Unclassified $1.00M
12/29/2025 PAYH TrueShares S&P Autocallable High Income ETF Unclassified $1.00M
12/29/2025 ONDL Defiance Daily Target 2X Long ONDS ETF Unclassified $1.35M

Disclosures

This material is for informational purposes only and should not be considered investment advice. All investments, including ETFs, involve risk, including the possible loss of principal. Investors should consider their investment objectives, risks, charges, and expenses carefully before investing.

Flow data is reported after close on a T+1 basis. This report’s data is as of December 31, 2025, and reflects create/redeem activity from Tuesday, December 30, 2025.

This analysis was developed by the team at ETF Action. We leverage advanced AI tools to assist in the drafting and refinement of our content, based on our expert prompts, direction, and final review.