Note: Flow data is reported after close on a T+1 basis. The flows in this report reflect create/redeem activity from Monday, September 29, 2025.
Market Flow Summary
The U.S. ETF market saw total net inflows of +$11.84B. The top issuer by inflow was Vanguard, which collected +$5.77B. The top individual fund, Vanguard S&P 500 ETF (VOO), brought in +$2.79B. Conversely, JPMorgan experienced the largest outflows with -$3.05B, and the JPMorgan Active Bond ETF (JBND) saw the largest single-fund outflow of -$3.35B. The most notable high-velocity brand was Range, with inflows representing +7.59% of its AUM.
Flow Summary by Asset Class
Equity led all asset classes with +$10.32B in daily inflows, followed by Digital Asset with +$945.83M. On a year-to-date basis, Equity also remains the leader with +$493.02B in total flows.
| Asset Class | 1D Flow | 1M Flow | YTD Flow |
|---|---|---|---|
| Equity | +$10.32B | +$87.00B | +$493.02B |
| Digital Asset | +$945.83M | +$3.34B | +$34.86B |
| Commodity | +$837.70M | +$11.12B | +$39.49B |
| Non-Traditional | +$359.42M | +$1.89B | +$50.60B |
| Alternative | +$56.88M | +$482.89M | +$3.75B |
| Multi-Asset | +$49.80M | +$738.10M | +$4.15B |
| Currency | -$5.14M | -$43.00M | +$499.95M |
| Fixed Income | -$783.25M | +$36.53B | +$296.08B |
Top/Bottom Five Category Flows
U.S. Large Cap Blend Equity funds led category inflows, while Core Taxable Fixed Income funds saw the most significant outflows.
Top 5 Category Inflows
| Category | 1D Flow |
|---|---|
| Equity: U.S. Large Cap – Blend | +$4.37B |
| Equity: Sector – Information Technology | +$2.22B |
| Equity: Sector – Financials | +$1.23B |
| Commodity: Focused – Precious Metals | +$836.60M |
| Digital Asset: Cryptocurrency – Bitcoin | +$576.49M |
Bottom 5 Category Outflows
| Category | 1D Flow |
|---|---|
| Fixed Income: Taxable – Core | -$3.09B |
| Equity: U.S. Small Cap – Blend | -$519.44M |
| Fixed Income: Taxable – Government Ultrashort | -$394.11M |
| Fixed Income: Taxable – Short-Term | -$218.64M |
| Equity: U.S. Large Cap – Growth | -$151.65M |
ETF Issuer Flow Analysis
Vanguard led issuer inflows with +$5.77B, representing +0.16% of their AUM. JPMorgan saw the largest net outflows at -$3.05B, or -1.22% of their AUM. Range was the top high-velocity brand, with inflows of +7.59% of AUM.
Top 5 Brands by Inflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Vanguard | $3,639.54B | +$5.77B | +0.16% |
| SPDR | $1,727.45B | +$3.75B | +0.22% |
| iShares | $3,803.79B | +$522.88M | +0.01% |
| Capital Group | $91.83B | +$460.06M | +0.50% |
| Invesco | $765.55B | +$400.46M | +0.05% |
Bottom 5 Brands by Outflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| JPMorgan | $247.41B | -$3.05B | -1.22% |
| Direxion | $56.03B | -$126.82M | -0.23% |
| SMI Funds | $855.20M | -$89.00M | -9.43% |
| YieldMax | $18.00B | -$85.46M | -0.47% |
| Innovator | $28.25B | -$58.58M | -0.21% |
High-Velocity Brands
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Range | $712.42M | +$50.27M | +7.59% |
| SMI Funds | $855.20M | -$89.00M | -9.43% |
Significant Single-Fund Movements
The Vanguard S&P 500 ETF (VOO) attracted the most significant inflows with +$2.79B, while the JPMorgan Active Bond ETF (JBND) saw the largest outflows at -$3.35B.
Largest Absolute Daily Flows (Net Flows > $250M)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Inflows | |||
| Vanguard S&P 500 ETF (VOO) | $760.81B | +$2.79B | +0.37% |
| SPDR S&P 500 ETF Trust (SPY) | $669.92B | +$2.12B | +0.32% |
| Vanguard Information Technology ETF (VGT) | $109.91B | +$1.68B | +1.55% |
| Financial Select Sector SPDR Fund (XLF) | $54.26B | +$1.17B | +2.20% |
| Vanguard Total Stock Market ETF (VTI) | $545.76B | +$523.30M | +0.10% |
| iShares 20+ Year Treasury Bond ETF (TLT) | $48.95B | +$492.74M | +1.02% |
| iShares MBS ETF (MBB) | $41.78B | +$380.70M | +0.92% |
| iShares U.S. Treasury Bond ETF (GOVT) | $28.79B | +$353.58M | +1.24% |
| Vanguard FTSE Developed Markets ETF (VEA) | $177.55B | +$330.65M | +0.19% |
| Simplify Government Money Market ETF (SBIL) | $3.33B | +$311.22M | +10.31% |
| Outflows | |||
| JPMorgan Active Bond ETF (JBND) | $22.70M | -$3.35B | -99.33% |
| iShares Core S&P 500 ETF (IVV) | $698.44B | -$1.40B | -0.20% |
| iShares Russell 2000 ETF (IWM) | $70.88B | -$591.94M | -0.83% |
| Vanguard Growth ETF (VUG) | $194.56B | -$370.52M | -0.19% |
| Vanguard Russell 1000 Growth ETF (VONG) | $32.56B | -$294.00M | -0.89% |
High-Velocity Inflows (AUM > $100M, 1D Flow > +5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| LeaderShares AlphaFactor US Core Equity ETF (LSAF) | $152.08M | +$31.31M | +25.93% |
| Dana Unconstrained Equity ETF (DUNK) | $155.62M | +$31.37M | +25.25% |
| Roundhill WeeklyPay Universe ETF (WPAY) | $124.61M | +$22.12M | +21.58% |
| GraniteShares 2x Short NVDA Daily ETF (NVD) | $196.34M | +$34.61M | +21.40% |
| Alpha Architect US Quantitative Value ETF (QVAL) | $471.23M | +$65.25M | +16.07% |
| WisdomTree Efficient Gold Plus Gold Miners Strategy Fund (GDMN) | $148.57M | +$19.55M | +15.15% |
| Alpha Architect U.S. Quantitative Momentum ETF (QMOM) | $389.51M | +$51.20M | +15.13% |
| SPDR DoubleLine Emerging Markets Fixed Income ETF (EMTL) | $105.13M | +$10.95M | +11.63% |
| Defiance Daily Target 2X Long IONQ ETF (IONX) | $124.49M | +$12.83M | +11.49% |
| VanEck Alternative Asset Manager ETF (GPZ) | $102.05M | +$9.85M | +10.69% |
High-Velocity Outflows (AUM > $100M, 1D Flow > -5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Counterpoint Quantitative Equity ETF (CPAI) | $115.71M | -$34.36M | -22.89% |
| SMI 3Fourteen Full-Cycle Trend ETF (FCTE) | $312.37M | -$90.35M | -22.43% |
| Defiance Daily Target 2x Short IONQ ETF (IONZ) | $106.29M | -$17.34M | -14.03% |
| SPDR S&P Insurance ETF (KIE) | $724.65M | -$108.99M | -13.07% |
| Innovator Laddered Allocation Power Buffer ETF (BUFF) | $746.33M | -$60.98M | -7.55% |
| T-Rex 2X Long HOOD Daily Target ETF (ROBN) | $181.13M | -$14.77M | -7.54% |
| Invesco DB US Dollar Index Bullish Fund (UUP) | $152.82M | -$9.64M | -5.93% |
| T-Rex 2X Long NVIDIA Daily Target ETF (NVDX) | $622.86M | -$34.73M | -5.28% |
Custom Analysis and Daily Data
This daily snapshot is just the beginning. Our full suite of tools allows for deep, customizable analysis of the entire ETF landscape. Institutional clients can track real-time flows, screen for specific fund characteristics, and analyze historical trends to gain a competitive edge. To explore our comprehensive data and analytics platform, please contact our sales team for a personalized demonstration.
Large Flow Activity Note: Daily create/redeem activity is a normal function of the ETF market. Large flows often reflect rebalancing activity by a single large institution and are not necessarily indicative of broad market sentiment.
Disclosures
This report is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell any security. ETF Action is not a registered investment advisor.
All data is sourced from proprietary and third-party sources believed to be reliable, but its accuracy and completeness are not guaranteed. Past performance is not indicative of future results.
