Note: Flow data is reported after close on a T+1 basis. The flows in this report reflect create/redeem activity from Wednesday, September 10, 2025.
Market Flow Summary
The U.S. ETF market recorded a total net inflow of $5.49 billion. The top issuer by inflow was Vanguard, which attracted an immense $25.05 billion. The single fund with the largest inflow was the Vanguard S&P 500 ETF (VOO). On the other side of the ledger, iShares saw the largest outflows among issuers, shedding -$19.87 billion. The iShares Core S&P 500 ETF (IVV) experienced the most significant single-fund outflow. The most notable high-velocity brand was LSV, which saw inflows representing a staggering +69.21% of its aggregate assets under management.
Flow Summary by Asset Class
Equity and Fixed Income led all asset classes in daily inflows, attracting +$3.99 billion and +$1.02 billion, respectively. On a year-to-date basis, Equity remains the dominant asset class, having accumulated +$433.89 billion in net new assets.
| Asset Class | 1D Flow | 1M Flow | YTD Flow |
|---|---|---|---|
| Equity | +$3.99B | +$69.44B | +$433.89B |
| Fixed Income | +$1.02B | +$44.30B | +$274.91B |
| Digital Asset | +$940.32M | +$4.67B | +$31.86B |
| Multi-Asset | +$41.73M | +$841.91M | +$3.54B |
| Currency | +$10.24M | -$83.18M | +$534.16M |
| Alternative | -$2.55M | +$698.31M | +$3.33B |
| Non-Traditional | -$195.19M | +$2.60B | +$48.44B |
| Commodity | -$318.50M | +$5.27B | +$31.50B |
*ETF Action is currently researching the catalyst behind this outlier flow.
Bottom 5 Brands by Outflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| iShares | $3,709.21B | -$19.87B | -0.53% |
| SPDR | $1,694.13B | -$4.87B | -0.29% |
| Direxion | $53.08B | -$366.52M | -0.69% |
| ProShares | $86.97B | -$200.61M | -0.23% |
| T-Rex | $2.71B | -$155.56M | -5.44% |
High-Velocity Brands (Aggregate AUM > $500M, 1D Flow > +/- 5% of AUM)
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| LSV* | $501.18M | +$494.05M | +69.21% |
| ARK | $17.62B | +$1.68B | +10.54% |
| 3Edge | $480.15M | -$36.48M | -7.06% |
| Summit Global Investments | $972.20M | +$52.80M | +5.74% |
| T-Rex | $2.71B | -$155.56M | -5.44% |
| Touchstone | $893.88M | +$43.63M | +5.13% |
*ETF Action is currently researching the catalyst behind this outlier flow.
Significant Single-Fund Movements
The day’s activity was defined by an enormous block rotation in the two largest S&P 500 ETFs. The Vanguard S&P 500 ETF (VOO) gathered an astonishing +$23.70 billion, while the iShares Core S&P 500 ETF (IVV) saw the largest redemption, with an outflow of -$21.17 billion.
Largest Absolute Daily Flows (Net Flows > $250M)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Vanguard S&P 500 ETF (VOO) | $777.44B | +$23.70B | +3.14% |
| ARK Innovation ETF (ARKK) | $9.72B | +$1.04B | +12.02% |
| Invesco QQQ Trust Series I (QQQ) | $367.13B | +$726.01M | +0.20% |
| iShares Expanded Tech-Software Sector ETF (IGV) | $9.48B | +$544.68M | +6.10% |
| LSV Disciplined Value ETF (LSVD)* | $501.18M | +$494.05M | +6921.51% |
| ARK Fintech Innovation ETF (ARKF) | $2.03B | +$444.58M | +28.01% |
| Fidelity Wise Origin Bitcoin Fund (FBTC) | $23.03B | +$298.98M | +1.32% |
| Financial Select Sector SPDR Fund (XLF) | $53.62B | +$284.40M | +0.53% |
| iShares JP Morgan USD Emerging Markets Bond ETF (EMB) | $14.45B | +$265.25M | +1.87% |
| Vanguard Intermediate-Term Corporate Bond ETF (VCIT) | $57.27B | +$252.76M | +0.44% |
| iShares Core S&P 500 ETF (IVV) | $659.54B | -$21.17B | -3.11% |
| SPDR S&P 500 ETF Trust (SPY) | $661.63B | -$3.88B | -0.58% |
| Invesco MSCI USA ETF (PBUS) | $8.58B | -$488.85M | -5.39% |
| iShares 1-3 Year Treasury Bond ETF (SHY) | $24.75B | -$422.84M | -1.68% |
| Invesco S&P 500 Equal Weight ETF (RSP) | $74.16B | -$397.48M | -0.53% |
| Direxion Daily Semiconductor Bull 3x Shares (SOXL) | $11.90B | -$352.04M | -2.87% |
| SPDR Gold Minishares Trust of beneficial interest (GLDM) | $19.98B | -$325.28M | -1.60% |
*ETF Action is currently researching the catalyst behind this outlier flow.
High-Velocity Inflows (AUM > $100M, 1D Flow > +5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| AllianzIM U.S. Large Cap 6 Month Buffer10 Apr/Oct ETF (SIXO) | $109.06M | +$109.05M | +3381490.02% |
| LSV Disciplined Value ETF (LSVD)* | $501.18M | +$494.05M | +6921.51% |
| Pacer Swan SOS Moderate (October) ETF (PSMO) | $139.21M | +$69.61M | +100.00% |
| Defiance Daily Target 2X Long ORCL ETF (ORCX) | $159.71M | +$41.88M | +35.55% |
| ARK Fintech Innovation ETF (ARKF) | $2.03B | +$444.58M | +28.01% |
| SGI Enhanced Market Leaders ETF (LDRX) | $245.08M | +$52.80M | +27.46% |
| U.S. Global GO GOLD and Precious Metal Miners ETF (GOAU) | $196.18M | +$36.33M | +22.73% |
| GraniteShares 2x Short TSLA Daily ETF (TSDD) | $100.49M | +$18.48M | +22.53% |
| ProShares UltraPro Short Dow30 (SDOW) | $219.84M | +$40.05M | +22.27% |
| iShares MSCI China Small-Cap ETF (ECNS) | $109.27M | +$17.25M | +18.75% |
| Virtus Reaves Utilities ETF (UTES) | $964.09M | +$129.63M | +15.53% |
| Horizon Landmark ETF (BENJ) | $123.47M | +$15.37M | +14.22% |
| ARK Innovation ETF (ARKK) | $9.72B | +$1.04B | +12.02% |
| Invesco BulletShares 2034 Corporate Bond ETF (BSCY) | $301.34M | +$31.72M | +11.76% |
| VictoryShares Short-Term Bond ETF (USTB) | $1.41B | +$142.42M | +11.27% |
| VanEck Fabless Semiconductor ETF (SMHX) | $161.87M | +$15.64M | +10.69% |
| VictoryShares Core Plus Intermediate Bond ETF (UBND) | $1.26B | +$104.28M | +9.06% |
| Direxion Daily Gold Miners Index Bear 2x Shares (DUST) | $142.04M | +$11.10M | +8.47% |
| BondBloxx CCC-Rated USD High Yield Corporate Bond ETF (XCCC) | $204.80M | +$15.53M | +8.21% |
| Goldman Sachs Municipal Income ETF (GMUB) | $105.04M | +$7.59M | +7.79% |
| iShares U.S. Tech Independence Focused ETF (IETC) | $819.96M | +$56.22M | +7.36% |
| GMO International Value ETF (GMOI) | $193.92M | +$12.51M | +6.90% |
| ARK Next Generation Internet ETF (ARKW) | $2.97B | +$191.38M | +6.88% |
| ProShares Ultra MidCap400 (MVV) | $147.88M | +$8.69M | +6.25% |
| iShares Expanded Tech-Software Sector ETF (IGV) | $9.48B | +$544.68M | +6.10% |
| Direxion Daily NVDA Bull 2X Shares (NVDU) | $734.32M | +$42.13M | +6.09% |
| Direxion Daily Semiconductor Bear 3x Shares (SOXS) | $1.33B | +$73.42M | +5.83% |
| Direxion Daily AAPL Bull 2X Shares (AAPU) | $198.24M | +$9.78M | +5.19% |
*ETF Action is currently researching the catalyst behind this outlier flow.
High-Velocity Outflows (AUM > $100M, 1D Flow > -5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| First Trust WCM International Equity ETF (WCMI) | $461.12M | -$149.14M | -24.44% |
| ProShares Ultra Russell2000 (UWM) | $381.22M | -$119.98M | -23.94% |
| T-Rex 2X Long HOOD Daily Target ETF (ROBN) | $203.29M | -$55.85M | -21.55% |
| 3EDGE Dynamic Hard Assets ETF (EDGH) | $135.66M | -$36.50M | -21.20% |
| Tradr 2X Long CRWV Daily ETF (CWVX) | $208.00M | -$41.31M | -16.57% |
| AllianzIM U.S. Large Cap Buffer20 Oct ETF (OCTW) | $220.04M | -$39.08M | -15.08% |
| Hartford Multifactor US Equity ETF (ROUS) | $496.87M | -$77.42M | -13.48% |
| SPDR SSGA Fixed Income Sector Rotation ETF (FISR) | $255.40M | -$30.03M | -10.52% |
| Hartford Disciplined US Equity ETF (HDUS) | $145.77M | -$15.84M | -9.80% |
| Direxion Daily NVDA Bull 2X Shares (NVDU) | $642.92M | -$64.29M | -9.09% |
| SPDR S&P Retail ETF (XRT) | $341.39M | -$30.25M | -8.14% |
| Direxion Daily TSM Bull 2X Shares (TSMX) | $114.46M | -$8.25M | -6.72% |
| GraniteShares 2x Long AMD Daily ETF (AMDL) | $491.79M | -$35.45M | -6.72% |
| T-Rex 2X Long NVIDIA Daily Target ETF (NVDX) | $628.85M | -$44.33M | -6.58% |
| iShares MSCI Indonesia ETF (EIDO) | $308.81M | -$19.08M | -5.82% |
| Invesco MSCI USA ETF (PBUS) | $8.58B | -$488.85M | -5.39% |
Custom Analysis and Daily Data
The data summaries presented in this report were generated using the powerful dashboarding capabilities of the ETF Action Navigator tool. This institutional-grade platform provides users with the ability to conduct deep, customized analysis by filtering, sorting, and grouping the entire ETF universe across hundreds of distinct data points. From high-level asset class trends to granular single-fund metrics, Navigator allows for the creation of bespoke dashboards tailored to any workflow, ensuring you can track the flows and metrics that matter most to your strategy.
Large Flow Activity: Significant single-day inflows or outflows may not always represent typical market sentiment. Such anomalies can be linked to strategic actions, including tax-efficient rebalancing through custom create/redeem processes. Monitoring these flows over a multi-day period is recommended for a comprehensive analysis.
Disclosures
- This material is for informational purposes only and should not be considered investment advice. All investments, including ETFs, involve risk, including the possible loss of principal. Investors should consider their investment objectives, risks, charges, and expenses carefully before investing.
- This analysis was developed by the team at ETF Action. We leverage advanced AI tools to assist in the drafting and refinement of our content, based on our expert prompts, direction, and final review.
