Massive S&P 500 ETF Rotation Sees IVV Gain as VOO Sheds Over $40 Billion

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Weekly Channel Summary

The U.S. Size & Style channel encompasses 988 ETFs from 277 issuers, with total assets under management reaching $8.27 trillion. The channel attracted significant new capital, posting net inflows of $33.0 billion over the past week. This brings year-to-date net flows to a robust $400.5 billion, while the one-year total stands at an impressive $790.8 billion.

This Week’s Performance Leaders and Laggards

Value-oriented strategies led performance this week, with U.S. Mid Cap Value funds gaining 1.87% and U.S. Small Cap Value funds rising 1.70%. Conversely, large-cap segments faced headwinds, as U.S. Large Cap Growth was the worst-performing category with a decline of 3.39%. This weekly trend contrasts with longer-term performance, where Small Cap Blend and Growth categories still hold the lead on a year-to-date basis, up 20.80% and 21.40% respectively.

Category Performance Snapshot

Category WTD 1 Month 3 Month 6 Month YTD 1 Year
U.S. Mid Cap – Value 1.87% 3.91% 10.53% 12.99% 14.72% 26.57%
U.S. Small Cap – Value 1.70% 4.33% 12.74% 17.21% 19.29% 36.57%
U.S. Small Cap – Blend 1.53% 5.51% 16.88% 17.97% 20.80% 37.53%
U.S. Small Cap – Growth 1.07% 5.25% 18.98% 17.94% 21.40% 36.17%
U.S. Large Cap – Value 0.96% 2.01% 10.22% 12.82% 13.95% 26.39%
U.S. Mid Cap – Blend 0.87% 4.05% 12.55% 13.10% 15.17% 24.96%
U.S. Mid Cap – Growth -0.48% 3.25% 13.04% 8.84% 11.18% 14.99%
U.S. Large Cap – Blend -1.56% -0.99% 11.81% 6.99% 8.34% 22.03%
U.S. Large Cap – Growth -3.39% -1.81% 17.23% 8.44% 10.11% 25.19%

Top & Bottom 5 ETFs by Weekly Performance

Reflecting the strength in smaller, dividend-focused equities, the ProShares Russell 2000 Dividend Growers ETF (SMDV) was the top-performing fund, climbing 3.48% for the week. Several other small and mid-cap low volatility and dividend funds also posted strong returns. At the other end of the spectrum, thematic growth funds struggled, with the Roundhill Meme Stock ETF (MEME) falling 11.12% to become the week’s worst performer.

Ticker Fund Name WTD Performance
Top Performers
SMDV ProShares Russell 2000 Dividend Growers ETF 3.48%
XSLV Invesco S&P SmallCap Low Volatility ETF 3.15%
RDIV Invesco S&P Ultra Dividend Revenue ETF 3.14%
SIXS ETC 6 Meridian Small Cap Equity ETF 3.13%
XMLV Invesco S&P MidCap Low Volatility ETF 3.08%
Bottom Performers
MEME Roundhill Meme Stock ETF -11.12%
RONB Baron First Principles ETF -7.68%
QBIG Invesco Top QQQ ETF -7.31%
BUZZ VanEck Social Sentiment ETF -7.24%
RKNG Defiance Retail Kings ETF -7.05%

Analyzing the Weekly Flows

The U.S. Size & Style channel saw substantial net inflows of nearly $33.0 billion, with the vast majority concentrated in large-cap strategies. U.S. Large Cap Blend funds led the way, attracting an impressive $24.2 billion, followed closely by U.S. Large Cap Growth funds which pulled in $21.4 billion. In contrast, smaller and mid-cap categories experienced broad outflows, led by U.S. Mid Cap Blend funds which shed over $6.0 billion.

Category Flows Summary

Category Fund Count AUM 5 Day 30 Day 90 Day YTD 1 Year
U.S. Large Cap – Blend 374 $4,577.22B $24,204M $88,612M $186,826M $220,641M $466,872M
U.S. Large Cap – Growth 166 $1,449.69B $21,441M $32,023M $68,556M $75,226M $144,153M
U.S. Small Cap – Value 37 $121.79B $246M $2,502M $4,902M $6,519M $7,567M
U.S. Mid Cap – Value 25 $89.04B -$78M $1,832M $1,818M $2,318M $4,626M
U.S. Large Cap – Value 203 $1,071.53B -$970M $25,067M $37,474M $59,320M $106,148M
U.S. Small Cap – Growth 21 $61.37B -$1,588M $823M $1,649M $821M $1,301M
U.S. Mid Cap – Growth 26 $65.81B -$2,067M $615M $894M $850M $4,074M
U.S. Small Cap – Blend 67 $391.72B -$2,174M $8,853M $3,058M $6,062M $12,437M
U.S. Mid Cap – Blend 69 $445.12B -$6,042M $10,711M $18,776M $28,751M $43,579M

Top & Bottom 5 ETFs by 5-Day Flow

A significant rotation within the largest S&P 500 ETFs defined the week’s fund-level flows. The iShares Core S&P 500 ETF (IVV) led all funds with a massive $36.3 billion inflow, while the State Street SPDR S&P 500 ETF (SPY) also gathered an impressive $28.0 billion. These gains were more than offset by a record-setting $40.2 billion withdrawal from the Vanguard S&P 500 ETF (VOO). Further down the list, the Vanguard Mid-Cap ETF (VO) also saw significant redemptions, losing $4.6 billion.

Ticker Fund Name 5-Day Flow
Inflows
IVV iShares Core S&P 500 ETF $36,332M
SPY State Street SPDR S&P 500 ETF $28,032M
IWD iShares Russell 1000 Value ETF $11,129M
QQQ Invesco QQQ Trust Series I $6,881M
IWF iShares Russell 1000 Growth ETF $6,494M
Outflows
VOO Vanguard S&P 500 ETF -$40,232M
VO Vanguard Mid-Cap ETF -$4,551M
SCHD Schwab US Dividend Equity ETF -$4,316M
VLUE iShares MSCI USA Value Factor ETF -$3,852M
COWZ Pacer US Cash Cows 100 ETF -$2,960M

Issuer League Table Update

Vanguard and iShares continue to dominate the U.S. Size & Style landscape, commanding 33.94% and 27.06% of the market share, respectively. However, their flow stories diverged sharply this week, mirroring the massive rotation seen in their flagship S&P 500 funds. iShares was the clear winner, attracting nearly $54.7 billion in net new assets, while Vanguard experienced the largest outflows as investors pulled a net $46.2 billion from its funds.

Top 5 Issuers by AUM

Brand Fund Count AUM AUM Market Share
Vanguard 41 $2,807.79B 33.94%
iShares 82 $2,238.65B 27.06%
SPDR 28 $1,178.85B 14.25%
Invesco 68 $821.39B 9.93%
Schwab 12 $361.12B 4.36%

Top & Bottom 3 Issuers by 5-Day Flow

Brand 5-Day Flow
Inflows
iShares $54,684M
SPDR $27,166M
Avantis $3,537M
Outflows
Vanguard -$46,152M
Schwab -$5,663M
First Trust -$5,390M

For a deeper dive into these trends, access our FREE, in-depth U.S. Size & Style ETF reports in the right side panel of this page.

Disclosures

This material is for informational purposes only and should not be considered investment advice. All investments, including ETFs, involve risk, including the possible loss of principal. Investors should consider their investment objectives, risks, charges, and expenses carefully before investing.

This analysis was developed by the team at ETF Action. We leverage advanced AI tools to assist in the drafting and refinement of our content, based on our expert prompts, direction, and final review.