Equity Funds Absorb $7.48B, Pushing YTD Total to $482.32B

Issuer League Tables

Vanguard led the industry with $3.00B in daily inflows, contributing to a massive $222.15B year-to-date total. Invesco secured the second spot in absolute terms, gathering $2.35B and extending its 30-day run to $18.12B. On a relative basis, MarketDesk recorded the largest single-day AUM jump at 14.28%, representing $38M in new assets. Conversely, Direxion experienced the most significant absolute outflows, losing $1.85B in a single session. PL posted the steepest relative decline, shedding 9.94% of its assets under management.

Table 1: Issuer Flows Absolute

Table 2: Issuer Flows Relative

Daily ETF Flow Analysis

Equity funds absorbed the vast majority of daily capital with $7.48B in net new assets, bringing the YTD figure to $482.32B. Fixed Income followed with a robust $3.48B, indicating continued steady demand. Non-Traditional funds faced headwinds, surrendering $1.17B for the day, though they remain positive by $29.44B YTD. Digital Asset ETFs also saw retrenchment, posting a single-day loss of $355M and pushing their YTD tally into negative territory at -$299M.

Table 1: Asset Class Flows

Table 2: Top/Bottom 10 Category Flows

U.S. Size & Style

The QQQ and SPY dominated large-cap flows, securing $1.93B and $1.05B respectively. Small-cap allocations also found traction, evident in the $697M directed toward IWM. On the downside, IVV posted the largest categorical outflow, contracting by $641M. Dividend-focused strategies faced pressure, highlighted by the $257M exit from CGDV.

Size & Style ex-U.S.

Broad international exposure led the ex-U.S. category, as VT attracted $379M in daily flows. VEA and VXUS captured strong interest with $254M and $182M respectively, reflecting continued demand for developed market mandates. Outflows were more muted, led by VIGI‘s $38M decline. IHDG also surrendered $31M in assets during the session.

Sector & Industry

Technology and Industrials ranked as the primary destinations for sector capital, with SOXX adding $371M and IGV securing $235M. XLI followed closely, netting $218M for the day. Health Care recorded substantial losses as XLV dropped $520M. SMH, despite the broader tech inflows, experienced $241M in redemptions.

Region & Country

Regional allocations heavily favored Japan, driving $60M into BBJP as the clear frontrunner. EWN gathered $13M, while other single-country funds saw single-digit additions. Outflows were concentrated in Asia and Emerging Markets. EWY surrendered $316M, and KWEB registered a $260M reduction.

Thematic

Thematic flows were anchored by technology and innovation, with XOVR absorbing $171M and QTUM adding $166M. The space-focused NASA ETF also drew $137M in net new assets. Laggards in the space were led by MAGS, which shed $45M. Commodity-themed equities also lost ground, with SIL declining by $33M.

Fixed Income

Short duration and corporate bonds commanded the highest fixed income flows, marked by $349M directed into VSDB and $294M into LQD. The ultrashort SGOV continued to accumulate assets, gaining $267M. Redemptions hit short-term Treasuries, pushing VGSH lower by $258M and BIL by $256M. High yield also contracted, as HYG recorded $184M in outflows.

Commodity

Energy commodities led the space, driven largely by $151M allocating to USO and $29M to BNO. The broad-strategy HARD fund added $10M on the day. Conversely, precious metals and shipping registered negative flows. PPLT saw the most severe drop with an $11M exit, while BWET shed $9M.

Cryptocurrency

The newly launched BHYP topped the digital asset category with a $19M inflow. Narrow gains were also seen in GXRP and THYP, which brought in $2M and $1M. Bitcoin exposure experienced substantial unwinding, reflected by $192M exiting IBIT and $58M leaving FBTC. GBTC followed the trend with a $41M outflow.

Non-Traditional

Inverse technology exposure spiked with SOXS gathering $275M, the highest in the category. Income strategies like JEPQ and OMAH were also favored, drawing $170M and $123M. Leveraged plays bore the brunt of the outflows. SOXL shed a massive $1.59B, and NVDL surrendered $533M.

Recent Launches

The newest products hitting the market span fixed income, equity, and non-traditional structures. Principal led the launch activity with four fixed income products debuting on May 21st, 2026. T-REX and Defiance added to the active single-stock leveraged landscape with ASUP and ASTY. Early asset gathering shows PGIM’s PJUS securing $5.6M out of the gate.