Vanguard & iShares Lead the Charge in a $10B Equity ETF Rush

Issuer League Tables

The $4.14T AUM Vanguard and $4.26T AUM iShares captured the highest daily absolute net flows with $1,855M and $1,516M, respectively. Smaller issuers drove relative percentage leadership, with Gadsden increasing assets by 41.34% through $80M in single-day allocations. Conversely, GraniteShares experienced a relative decline, shedding 2.47% of its $9.79B base due to $241M in daily outflows. Absolute outflow leaders were similarly concentrated, as Direxion and WisdomTree each lost $231M to close the session.

Issuer Flows (Absolute)

Issuer Flows (Relative)

Daily ETF Flow Analysis

Equity strategies broadly dominated daily asset gathering with $10,157M in net inflows across the asset class, bringing year-to-date accumulation to $323.86B. On a categorical level, U.S. Large Cap Blend and U.S. Large Cap Growth led all peer groups by securing $3,197M and $2,091M, respectively. Fixed Income products contrarily saw aggregate single-day outflows of $1,564M, breaking from an otherwise positive $188.68B year-to-date trend. Government Ultrashort strategies were the primary drag on the fixed income complex, logging $3,290M in redemptions during a single session.

Asset Class Flows

Top/Bottom 10 Category Flows

U.S. Size & Style

Large capitalization benchmarks experienced profound creation activity, led by a $977M allocation into the IVV. QQQ and SPY followed closely with respective daily accumulations of $754M and $660M. Outflows were led by equal-weight and small-cap strategies as the RSP shed $551M. IWM additionally saw $215M in net redemptions over the daily period.

Size & Style ex-U.S.

International equity allocations were heavily skewed toward broad-based and value-oriented mandates, with VXUS netting $300M. Avantis captured secondary international flows, as AVDV secured $147M to reach a $19.0B AUM. Single-country emerging market mandates faced marginal headwinds, as SEEM lost $16M. The IOO also registered $13M in single-day redemptions.

Sector & Industry

The Energy sector captured significant daily assets, largely driven by the XLE taking in $886M. Technology flows were highly concentrated, with SOXX gathering $642M against broader software weakness. Financials and Industrials faced profound selling pressure, logging $1,174M and $289M in aggregate sector outflows. The XLF and XLI represented the largest individual losses at $665M and $303M.

Region & Country

Latin American and Asian single-country funds observed robust daily creation activity, anchored by $208M streaming into EWZ. EWJ captured an additional $120M, reflecting continued allocations into developed Pacific markets. Conversely, EWA led regional redemptions with $30M in daily outflows. EWG followed with $25M exiting the fund during the reporting period.

Thematic

Technology-oriented themes drove daily thematic asset accumulation, highlighted by MAGS securing $218M. ARKK and DRAM contributed an additional $168M and $60M, respectively, to the disruptive technology segment. Infrastructure and specialized commodity themes faced persistent daily pressure, with IFRA recording a massive $143M outflow. IYZ and SILJ lost $27M and $18M, respectively.

Fixed Income

Corporate debt mandates saw concentrated inflows across the credit spectrum, led by $330M moving into LQD. The high-yield segment followed closely as HYG gathered $209M. Treasury bills experienced severe single-day liquidations, with BIL bleeding $1,358M. SGOV saw near-identical selling pressure, suffering $1,297M in daily redemptions.

Commodity

Precious metals overwhelmingly dominated physical commodity flows, guided by a $352M net creation in GLD. The smaller-denomination GLDM captured an additional $66M amidst the broader asset class accumulation. Energy and silver holdings faced sharp daily contraction, with USO losing $111M. SLV followed with $88M in net redemptions, marking a divergence from gold’s daily strength.

Cryptocurrency

Bitcoin and Ethereum spot products captured combined net inflows, with IBIT adding $214M to its $58.98B asset base. ARKB and FBTC expanded their footprints via $113M and $45M in respective daily creations. Alternate digital asset structures faced nominal pressure, as BITO registered $9M in outflows. XRPR also reported a minor $3M reduction in daily assets.

Non-Traditional

Inverse equity exposures and covered call strategies attracted the bulk of non-traditional daily allocations, paced by $220M entering SQQQ. SPYI and SOXS captured $147M and $98M, respectively. Leveraged long products absorbed severe single-day redemptions, with TQQQ and SOXL losing $297M and $265M. Single-stock leveraged mandates also faltered as NVDL shed $182M.

Recent Launches

Issuers maintained an aggressive pace of product development over the past week with particular emphasis on defined outcome and thematic exposures. GraniteShares expanded its YieldBOOST lineup by introducing three new strategies simultaneously on April 14, 2026. Thematic innovation was evident in the April 8th rollouts of the DUTY and IVEP. Established issuers also targeted active mandates, highlighted by the $36.2M initial asset accumulation in BCEM.