The story of the market is written in data. We’ve translated it for you.

Welcome to ETF Action. We’re here to move beyond the numbers and tell the engaging, dynamic story of the financial markets, all through the powerful lens of ETFs. This isn’t just another data dump; it’s a narrative, packed with actionable insights and deep analysis, designed to empower your investment decisions.

Our mission is to provide a seamless path from insight to investigation, giving you a complete and nuanced understanding of market trends.

What You’ll Find Here

We offer a comprehensive suite of content designed to keep you informed and ahead of the curve:

  • Daily Pulse: Stay ahead with our daily market review and preview, and get a granular look at flows and the most active ETFs.
  • Weekly & Monthly Recaps: Understand the bigger picture with our weekly composite reports breaking down 19 market channels and deep dives into monthly industry trends.
  • In-Depth Analysis: Go deeper than ever before with features like “Factor Flavors” (profiling nuanced ETF differences), “ETF Stories” (spotlighting how specific ETFs tell a broader market story), and our “Portfolio Visualizer” (an under-the-hood look at popular strategies).
  • Timely Insights: Get our expert take on emerging trends and new products with “Market Musings.”

Our Guiding Principles

  • Data-Driven, Expert-Guided: Every piece of analysis is supported by ETF Action’s industry-leading datasets (powered by FactSet) and technology. We provide direct links from our commentary straight into the data packs, so you can explore the numbers for yourself.
  • Human-Centric AI: We leverage advanced AI tools to assist our team in drafting and refining content. Every article is based on our expert prompts, direction, and final review, ensuring the highest quality and relevance.
  • Powered by Partnership, Not Ads: We don’t sell ad space. We build strategic partnerships with ETF issuers and asset managers who share our vision: to empower investors with best-in-class tools, data, and insights. This site is a testament to that shared commitment.

We invite you to experience a new way to understand the market.

Ready for the Full Story?

The insights you find here are just the beginning. Our content is brought to life by the comprehensive data, interactive tools, and in-depth reports housed within our gated member platform. When you’re ready to move from insight to action, we invite you to become a member and unlock the full power of our platform.

Sincerely,

The ETF Action Team