Vanguard Extends Market Share Lead as U.S. ETF Inflows Surge

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Weekly Channel Summary

The U.S. Size & Style ETF channel, encompassing 958 products across 269 issuers, closed the week with total assets under management reaching $7,077B. Investor sentiment remains strongly positive as the channel attracted $20.64B in net inflows over the past 5 days. This continues a robust trend of capital deployment, driving Year-to-Date flows to $95.79B and trailing 1-Year flows to an impressive $543.04B.

This Week’s Performance Leaders and Laggards

Growth strategies outpaced Value across all market capitalization tiers this week. U.S. Large Cap – Growth led the board with a 4.02% Weekly return, while U.S. Large Cap – Value brought up the rear at 2.02%. Looking at the broader Year-to-Date landscape, however, Small Cap Value continues to hold the strongest relative YTD position (5.69%), while Large Cap Growth lags YTD (-5.78%) despite its strong weekly bounce.

Category Performance Snapshot

Category WTD 1 Month 3 Month 6 Month YTD 1 Year
U.S. Large Cap – Growth 4.02% -4.62% -6.04% -5.54% -5.78% 17.86%
U.S. Small Cap – Growth 3.82% -4.93% 0.74% 2.41% 1.72% 19.81%
U.S. Mid Cap – Growth 3.37% -5.68% -3.26% -4.46% -1.90% 12.94%
U.S. Mid Cap – Blend 3.01% -4.91% 1.18% 3.21% 2.27% 15.33%
U.S. Large Cap – Blend 2.99% -4.42% -2.18% -0.20% -1.76% 14.87%
U.S. Small Cap – Blend 2.96% -4.19% 1.84% 3.50% 2.61% 17.79%
U.S. Small Cap – Value 2.35% -3.05% 4.90% 7.39% 5.69% 20.84%
U.S. Mid Cap – Value 2.17% -4.85% 1.89% 3.96% 3.02% 14.57%
U.S. Large Cap – Value 2.02% -3.90% 2.06% 5.39% 2.84% 14.88%

Top & Bottom ETFs by Weekly Performance

Within Large Cap, RKNG (Defiance Retail Kings ETF) led the week up 6.01%, while TEXX (Horizon Kinetics Texas ETF) fell the hardest at -2.98%. Mid Cap’s top weekly performer was QQQJ (Invesco NASDAQ Next Gen 100 ETF) at 5.10%, and Small Cap was paced by DWAS (Invesco Dorsey Wright SmallCap Momentum ETF) surging 5.65%.

Ticker Fund Name (Large Cap) WTD Performance
Top 5 Performers
RKNG Defiance Retail Kings ETF 6.01%
AIUP FINQ FIRST U.S. Large Cap AI-Managed Equity ETF 5.98%
QTAC Q3 All-Season Tactical Advantage ETF 5.92%
MEME Roundhill Meme Stock ETF 5.48%
QQQA ProShares Nasdaq-100 Dorsey Wright Momentum ETF 5.27%
Bottom 5 Performers
TEXX Horizon Kinetics Texas ETF -2.98%
FTIF First Trust Bloomberg Inflation Sensitive Equity ETF -0.80%
TEXN iShares Texas Equity ETF -0.76%
HDV iShares Core High Dividend ETF -0.64%
QDIV Global X S&P 500 Quality Dividend ETF -0.49%
Ticker Fund Name (Mid Cap) WTD Performance
Top 5 Performers
QQQJ Invesco NASDAQ Next Gen 100 ETF 5.10%
ASCE Allspring SMID Core ETF 4.82%
JSMD Janus Henderson Small/Mid Cap Growth Alpha ETF 4.60%
IPO Renaissance IPO ETF 4.49%
BCSM Baron SMID Cap ETF 4.30%
Bottom 5 Performers
CBSE Clough Select Equity ETF 0.13%
CCFE Concourse Capital Focused Equity ETF 0.78%
CSMD Congress SMid Growth ETF 1.24%
AVMV Avantis U.S. Mid Cap Value ETF 1.55%
FNK First Trust Mid Cap Value AlphaDEX Fund 1.67%
Ticker Fund Name (Small Cap) WTD Performance
Top 5 Performers
DWAS Invesco Dorsey Wright SmallCap Momentum ETF 5.65%
SGRW Harbor Active Small Cap Growth ETF 4.75%
RZG Invesco S&P Smallcap 600 Pure Growth ETF 4.71%
NIXT Research Affiliates Deletions ETF 4.58%
FYC First Trust Small Cap Growth AlphaDEX Fund 4.54%
Bottom 5 Performers
TCV Towle Value ETF 0.61%
DSMC Distillate Small/Mid Cash Flow ETF 1.29%
SMCF Themes US Small Cap Cash Flow Champions ETF 1.37%
MYLD Cambria Micro and SmallCap Shareholder Yield ETF 1.51%
ACSV American Century Small Cap Value Insights ETF 1.55%

Analyzing the Weekly Flows

Flow activity was decisively positive for the channel, netting $20.64B overall. The U.S. Large Cap – Blend category commanded the lion’s share of incoming assets, capturing $14,356M on its $3.93T base. U.S. Large Cap – Value also demonstrated significant strength with $3,692M in inflows. On the downside, U.S. Mid Cap – Value was the most heavily hit, shedding -$222M.

Category Flows Summary

Category Fund Count AUM 5 Day 30 Day 90 Day YTD 1 Year
U.S. Large Cap – Blend 359 $3,930.9B $14,356M $14,028M $40,525M $48,307M $320,736M
U.S. Large Cap – Value 196 $954.8B $3,692M $12,161M $25,874M $26,047M $81,332M
U.S. Mid Cap – Blend 68 $383.6B $1,340M $6,410M $10,459M $11,123M $30,002M
U.S. Small Cap – Blend 66 $335.8B $613M $1,618M $2,413M $2,358M $3,119M
U.S. Large Cap – Growth 160 $1,176.9B $596M $2,622M $5,627M $6,105M $102,582M
U.S. Small Cap – Value 36 $105.2B $157M $971M $1,987M $2,057M $1,788M
U.S. Mid Cap – Growth 23 $57.4B $93M $485M $277M $300M $2,477M
U.S. Small Cap – Growth 19 $50.2B $17M $22M -$833M -$866M -$1,034M
U.S. Mid Cap – Value 23 $80.0B -$222M -$182M $201M $286M $1,968M

Top & Bottom ETFs by 5-Day Flow

Drilling down into specific products, VOO commanded the highest individual inflows for Large Cap ($6,558M), followed closely by SPYM. At the other end of the spectrum, SPY witnessed significant institutional outflows of -$3,312M. In the Mid Cap and Small Cap spaces, IWR ($839M) and IJS ($326M) set the pace for inflows, while IWP and IWN experienced the most substantial withdrawals for their respective tiers.

Ticker Fund Name (Large Cap Flows) 5-Day Flow
Top 5 Inflows
VOO Vanguard S&P 500 ETF $6,558M
SPYM State Street SPDR Portfolio S&P 500 ETF $4,811M
IVV iShares Core S&P 500 ETF $2,803M
VTI Vanguard Total Stock Market ETF $1,805M
BGIG Bahl & Gaynor Income Growth ETF $1,579M
Bottom 5 Outflows
SPY State Street SPDR S&P 500 ETF -$3,312M
QQQ Invesco QQQ Trust Series I -$1,040M
VTV Vanguard Value ETF -$710M
CGDV Capital Group Dividend Value ETF -$640M
BKLC BNY Mellon US Large Cap Core Equity ETF -$574M
Ticker Fund Name (Mid Cap Flows) 5-Day Flow
Top 5 Inflows
IWR iShares Russell Midcap ETF $839M
IJK iShares S&P Mid-Cap 400 Growth ETF $351M
VO Vanguard Mid-Cap ETF $181M
VXF Vanguard Extended Market ETF $145M
IJH iShares Core S&P Mid-Cap ETF $77M
Bottom 5 Outflows
IWP iShares Russell Mid-Cap Growth ETF -$343M
IWS iShares Russell Mid-Cap Value ETF -$326M
BKMC BNY Mellon US Mid Cap Core Equity ETF -$185M
MSSM Morgan Stanley Pathway Small-Mid Cap Equity ETF -$35M
SMCO Hilton Small-MidCap Opportunity ETF -$29M
Ticker Fund Name (Small Cap Flows) 5-Day Flow
Top 5 Inflows
IJS iShares S&P Small-Cap 600 Value ETF $326M
IJR iShares Core S&P Small Cap ETF $201M
VB Vanguard Small-Cap ETF $139M
IWM iShares Russell 2000 ETF $91M
DFSV Dimensional US Small Cap Value ETF $64M
Bottom 5 Outflows
IWN iShares Russell 2000 Value ETF -$151M
AVUV Avantis U.S. Small Cap Value ETF -$102M
IWO iShares Russell 2000 Growth ETF -$78M
FESM Fidelity Enhanced Small Cap ETF -$33M
CALF Pacer US Small Cap Cash Cows ETF -$27M

Issuer League Table Update

Vanguard and iShares maintain their dominant grip on the U.S. Size & Style market share, controlling 34.27% and 27.27% respectively. This week, Vanguard acted as the heaviest magnet for new capital, amassing $8,883M in inflows, extending its gap over the competition. On the flip side, BNY Mellon experienced the sharpest weekly contraction, recording -$701M in net outflows.

Top 5 Issuers by AUM

Brand Fund Count AUM AUM Market Share
Vanguard 41 $2,425.11B 34.27%
iShares 81 $1,929.76B 27.27%
SPDR 30 $1,007.07B 14.23%
Invesco 68 $658.70B 9.31%
Schwab 12 $319.77B 4.52%

Top & Bottom 3 Issuers by 5-Day Flow

Brand 5-Day Flow
Top 3 Inflows
Vanguard $8,883M
iShares $5,281M
SPDR $2,626M
Bottom 3 Outflows
BNY Mellon -$701M
Capital Group -$411M
Abacus -$167M

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Disclosures

This material is for informational purposes only and should not be considered investment advice. All investments, including ETFs, involve risk, including the possible loss of principal. Investors should consider their investment objectives, risks, charges, and expenses carefully before investing.

This analysis was developed by the team at ETF Action. We leverage advanced AI tools to assist in the drafting and refinement of our content, based on our expert prompts, direction, and final review.