Note: Flow data is reported after close on a T+1 basis. The flows in this report reflect create/redeem activity from Tuesday, October 21, 2025.
Market Flow Summary
The U.S. ETF market recorded total net inflows of +$3.08B. iShares led issuers with +$1.33B in net inflows, while the Consumer Staples Select Sector SPDR Fund (XLP) was the top individual fund, attracting +$602.67M. On the other side, Invesco saw the largest outflows at -$1.30B, and the Invesco QQQ Trust Series I (QQQ) experienced the largest single-fund redemption of -$1.41B. The most notable high-velocity brand was Summit Global Investments, which saw inflows of +6.50% of its AUM.
Flow Summary by Asset Class
Fixed Income led asset class inflows with +$1.75B, closely followed by Equity at +$1.74B. Equity remains the year-to-date leader, having accumulated +$554.64B.
| Asset Class | 1D Flow | 1M Flow | YTD Flow |
|---|---|---|---|
| Fixed Income | +$1.75B | +$52.47B | +$339.53B |
| Equity | +$1.74B | +$89.66B | +$554.64B |
| Digital Asset | +$625.93M | +$5.47B | +$40.87B |
| Multi-Asset | +$51.08M | +$1.38B | +$5.25B |
| Alternative | +$16.17M | +$415.94M | +$4.06B |
| Currency | +$2.15M | -$22.24M | +$517.04M |
| Non-Traditional | -$74.68M | +$8.37B | +$69.70B |
| Commodity | -$1.04B | +$12.33B | +$48.50B |
Top/Bottom Five Category Flows
This section details the categories experiencing the most significant daily inflows and outflows.
Top 5 Category Inflows
| Category | 1D Flow |
|---|---|
| Equity: U.S. Small Cap – Blend | +$612.34M |
| Equity: Sector – Consumer Staples | +$607.47M |
| Equity: Global Ex-U.S. Large Cap – Blend | +$561.72M |
| Equity: Sector – Industrial | +$512.20M |
| Digital Asset: Cryptocurrency – Bitcoin | +$478.34M |
Bottom 5 Category Outflows
| Category | 1D Flow |
|---|---|
| Equity: U.S. Large Cap – Blend | -$1.48B |
| Commodity: Focused – Precious Metals | -$1.01B |
| Equity: U.S. Large Cap – Growth | -$946.96M |
| Non-Traditional: Leverage | Inverse – Single Stock | -$665.02M |
| Fixed Income: Taxable – Corporate | -$346.91M |
ETF Issuer Flow Analysis
iShares led brand inflows with +$1.33B, representing +0.03% of its AUM. Invesco saw the largest outflows at -$1.30B, or -0.17% of its AUM. Summit Global Investments was the top high-velocity brand, with inflows of +6.50% of its AUM.
Top 5 Brands by Inflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| iShares | $3,875.76B | +$1.33B | +0.03% |
| Vanguard | $3,710.48B | +$1.05B | +0.03% |
| Innovator | $29.36B | +$321.85M | +1.11% |
| First Trust | $181.88B | +$216.57M | +0.12% |
| Neos | $14.66B | +$202.10M | +1.40% |
Bottom 5 Brands by Outflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Invesco | $781.25B | -$1.30B | -0.17% |
| Defiance | $7.38B | -$638.35M | -7.97% |
| Direxion | $57.34B | -$564.02M | -0.97% |
| Janus Henderson | $39.04B | -$123.93M | -0.32% |
| US Commodity Funds | $2.37B | -$54.80M | -2.26% |
High-Velocity Brands
High-Velocity Inflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Summit Global Investments | $905.33M | +$55.28M | +6.50% |
High-Velocity Outflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Defiance | $7.38B | -$638.35M | -7.97% |
Significant Single-Fund Movements
The Consumer Staples Select Sector SPDR Fund (XLP) saw the largest inflows of the day at +$602.67M. The Invesco QQQ Trust Series I (QQQ) had the largest outflows, with -$1.41B in redemptions.
Largest Absolute Daily Flows (Net Flows > $250M)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Inflows | |||
| Consumer Staples Select Sector SPDR Fund (XLP) | $16.40B | +$602.67M | +3.81% |
| iShares Russell 2000 ETF (IWM) | $69.56B | +$481.63M | +0.70% |
| Vanguard S&P 500 ETF (VOO) | $780.01B | +$465.77M | +0.06% |
| Industrial Select Sector SPDR Fund (XLI) | $24.28B | +$449.12M | +1.88% |
| iShares iBoxx $ High Yield Corporate Bond ETF (HYG) | $19.41B | +$435.88M | +2.30% |
| SPDR Dow Jones Industrial Average ETF Trust (DIA) | $41.80B | +$258.05M | +0.62% |
| SPDR S&P Retail ETF (XRT) | $537.42M | +$255.91M | +90.90% |
| Outflows | |||
| Invesco QQQ Trust Series I (QQQ) | $396.16B | -$1.41B | -0.35% |
| SPDR S&P 500 ETF Trust (SPY) | $680.59B | -$1.04B | -0.15% |
| iShares Core S&P 500 ETF (IVV) | $707.43B | -$1.01B | -0.14% |
| SPDR Gold Shares (GLD) | $141.05B | -$844.13M | -0.59% |
| Defiance Daily Target 2X Long SMCI ETF (SMCX) | $273.84M | -$286.80M | -51.16% |
| Vanguard Intermediate-Term Corporate Bond ETF (VCIT) | $57.17B | -$279.48M | -0.49% |
High-Velocity Inflows (AUM > $100M, 1D Flow > +5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Innovator U.S. Equity Ultra Buffer ETF – November (UNOV) | $131.97M | +$65.99M | +100.00% |
| Innovator U.S. Equity Buffer ETF – November (BNOV) | $263.32M | +$131.66M | +100.00% |
| SPDR S&P Retail ETF (XRT) | $537.42M | +$255.91M | +90.90% |
| Defiance Daily Target 2X Long IONQ ETF (IONX) | $174.43M | +$37.88M | +27.74% |
| SGI Enhanced Market Leaders ETF (LDRX) | $243.49M | +$47.98M | +24.54% |
| FT Vest U.S. Equity Moderate Buffer ETF – October (GOCT) | $286.95M | +$41.69M | +17.00% |
| Tradr 2X Long NBIS Daily ETF (NEBX) | $130.04M | +$18.23M | +16.31% |
| Principal U.S. Small-Cap ETF (PSC) | $1.39B | +$162.99M | +13.25% |
| iShares iBonds Dec 2034 Term Treasury ETF (IBTP) | $216.39M | +$24.92M | +13.01% |
| iShares BB Rated Corporate Bond ETF (HYBB) | $379.09M | +$42.38M | +12.59% |
High-Velocity Outflows (AUM > $100M, 1D Flow > -5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Defiance Daily Target 2X Long SMCI ETF (SMCX) | $273.84M | -$286.80M | -51.16% |
| Defiance Daily Target 2X Long RKLB ETF (RKLX) | $114.72M | -$119.25M | -50.97% |
| Defiance Daily Target 2x Long OKLO ETF (OKLL) | $159.34M | -$151.14M | -48.68% |
| Global X Conscious Companies ETF (KRMA) | $253.43M | -$78.78M | -23.71% |
| Direxion Daily NVDA Bull 2X Shares (NVDU) | $603.81M | -$121.98M | -16.81% |
| Bushido Capital US SMID Cap Equity ETF (RNIN) | $122.26M | -$20.49M | -14.35% |
| Defiance Daily Target 2x Short RGTI ETF (RGTZ) | $108.22M | -$17.65M | -14.02% |
| Level Four Large Cap Growth Active ETF (LGRO) | $119.39M | -$17.24M | -12.62% |
| Principal Value ETF (PY) | $113.45M | -$15.54M | -12.05% |
| Direxion Daily Gold Miners Index Bear 2x Shares (DUST) | $192.59M | -$24.94M | -11.46% |
Custom Analysis and Daily Data
This daily snapshot is just the beginning. Our full suite of tools allows for deep, customizable analysis of the entire ETF landscape. Institutional clients can track real-time flows, screen for specific fund characteristics, and analyze historical trends to gain a competitive edge. To explore our comprehensive data and analytics platform, please contact our sales team for a personalized demonstration.
Large Flow Activity Note: Daily create/redeem activity is a normal function of the ETF market. Large flows often reflect rebalancing activity by a single large institution and are not necessarily indicative of broad market sentiment.
Disclosures
This report is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell any security. ETF Action is not a registered investment advisor.
All data is sourced from proprietary and third-party sources believed to be reliable, but its accuracy and completeness are not guaranteed. Past performance is not indicative of future results.
