Note: Flow data is reported after close on a T+1 basis. The flows in this report reflect create/redeem activity from Tuesday, September 23, 2025.
Market Flow Summary
The U.S. ETF market saw a total net inflow of +$18.63B. The top issuer by inflow was SPDR, which brought in +$5.28B. The top individual fund was Invesco QQQ Trust Series I (QQQ), attracting +$4.57B. Conversely, Vanguard experienced the largest outflows among issuers with -$4.71B, and Vanguard S&P 500 ETF (VOO) saw the largest single-fund outflow of -$2.57B.
Flow Summary by Asset Class
Equity and Fixed Income led the day with significant inflows of +$9.87B and +$8.11B, respectively. On a year-to-date basis, Equity remains the dominant leader with over +$468.32B in net flows.
| Asset Class | 1D Flow | 1M Flow | YTD Flow |
|---|---|---|---|
| Equity | +$9.87B | +$79.02B | +$468.32B |
| Fixed Income | +$8.11B | +$48.07B | +$296.86B |
| Non-Traditional | +$871.79M | +$1.81B | +$48.88B |
| Multi-Asset | +$44.78M | +$778.13M | +$3.94B |
| Alternative | +$10.04M | +$516.00M | +$3.68B |
| Currency | +$3.51M | -$30.08M | +$523.85M |
| Commodity | -$35.67M | +$10.79B | +$36.37B |
| Digital Asset | -$238.80M | +$5.52B | +$34.74B |
*Note: Data for certain F/m products has been flagged for potential rebalancing activity.
Bottom 5 Brands by Outflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Vanguard | $3.67T | -$4.71B | -0.13% |
| ARK | $14.72B | -$1.07B | -7.24% |
| WisdomTree | $88.63B | -$213.60M | -0.24% |
| FT Vest | $44.44B | -$187.68M | -0.42% |
| JPMorgan | $248.41B | -$106.26M | -0.04% |
High-Velocity Brands
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| F/m | $8.03B | +$6.77B | +84.36% |
*Note: Data for certain F/m products has been flagged for potential rebalancing activity.
Significant Single-Fund Movements
The Invesco QQQ Trust Series I (QQQ) led all funds with a remarkable inflow of +$4.57B. At the other end, the Vanguard S&P 500 ETF (VOO) saw the largest daily redemption, with outflows totaling -$2.57B.
Largest Absolute Daily Flows (Net Flows > $250M)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Inflows | |||
| US Treasury 3 Month Bill ETF (TBIL) | $5.97B | +$5.96B | +99.89% |
| Invesco QQQ Trust Series I (QQQ) | $381.35B | +$4.57B | +1.20% |
| SPDR S&P 500 ETF Trust (SPY) | $663.69B | +$4.04B | +0.61% |
| iShares Core S&P 500 ETF (IVV) | $667.38B | +$4.03B | +0.60% |
| iShares Russell 2000 ETF (IWM) | $69.21B | +$2.19B | +3.17% |
| SPDR Portfolio S&P 500 Growth ETF (SPYG) | $43.39B | +$1.10B | +2.55% |
| SPDR Portfolio S&P 500 Value ETF (SPYV) | $29.49B | +$994.32M | +3.37% |
| US Treasury 6 Month Bill ETF (XBIL) | $801.57M | +$801.66M | +100.01% |
| iShares Russell Top 200 Growth ETF (IWY) | $15.99B | +$381.44M | +2.39% |
| iShares Gold Trust (IAU) | $58.04B | +$327.98M | +0.57% |
| Outflows | |||
| Vanguard S&P 500 ETF (VOO) | $788.31B | -$2.57B | -0.33% |
| Vanguard Growth ETF (VUG) | $195.14B | -$1.75B | -0.90% |
| ARK Innovation ETF (ARKK) | $7.41B | -$1.07B | -14.49% |
| iShares Russell 1000 Growth ETF (IWF) | $121.69B | -$888.44M | -0.73% |
| iShares Russell 1000 Value ETF (IWD) | $63.80B | -$830.82M | -1.30% |
| iShares Broad USD Investment Grade Corporate Bond ETF (USIG) | $14.83B | -$635.05M | -4.28% |
| SPDR Gold Shares (GLD) | $121.24B | -$452.78M | -0.37% |
| Vanguard Mid-Cap ETF (VO) | $89.22B | -$394.06M | -0.44% |
| Vanguard Value ETF (VTV) | $148.53B | -$376.52M | -0.25% |
| SPDR Portfolio S&P 500 ETF (SPLG) | $86.83B | -$363.80M | -0.42% |
*Note: Data for certain F/m products has been flagged for potential rebalancing activity.
High-Velocity Inflows (AUM > $100M, 1D Flow > +5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| US Treasury 3 Month Bill ETF (TBIL) | $5.97B | +$5.96B | +99.89% |
| Innovator U.S. Small Cap Power Buffer ETF – October (KOCT) | $109.18M | +$80.66M | +73.88% |
| Direxion Daily MU Bull 2X Shares (MUU) | $111.46M | +$25.80M | +23.15% |
| Defiance Daily Target 2x Short IONQ ETF (IONZ) | $103.70M | +$15.48M | +14.93% |
| American Beacon GLG Natural Resources ETF (MGNR) | $259.12M | +$36.32M | +14.02% |
| FT Vest U.S. Equity Moderate Buffer ETF – September (GSEP) | $312.68M | +$43.59M | +13.94% |
| Defiance Daily Target 2x Long MSTR ETF (MSTX) | $706.73M | +$72.52M | +10.26% |
| Defiance Daily Target 2X Long ORCL ETF (ORCX) | $228.24M | +$21.47M | +9.41% |
| WisdomTree Efficient Gold Plus Gold Miners Strategy Fund (GDMN) | $126.53M | +$11.50M | +9.09% |
| Avantis U.S. Quality ETF Shs Avantis US Growth Equity ETF (AVUQ) | $171.52M | +$15.42M | +8.99% |
*Note: Data for certain F/m products has been flagged for potential rebalancing activity.
High-Velocity Outflows (AUM > $100M, 1D Flow > -5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| FT Vest Buffered Allocation Growth ETF (BUFG) | $415.45M | -$128.66M | -30.97% |
| FT Vest Buffered Allocation Defensive ETF (BUFT) | $165.36M | -$36.16M | -21.87% |
| Bushido Capital US Equity ETF (SMRI) | $569.34M | -$103.90M | -18.25% |
| ARK Innovation ETF (ARKK) | $7.41B | -$1.07B | -14.49% |
| SPDR S&P Retail ETF (XRT) | $356.57M | -$39.13M | -10.97% |
| Spear Alpha ETF (SPRX) | $131.61M | -$11.94M | -9.07% |
| TCW Core Plus Bond ETF (FIXT) | $239.05M | -$20.16M | -8.43% |
| ProShares Ether ETF (EETH) | $124.79M | -$10.15M | -8.14% |
| Scharf ETF (KAT) | $848.25M | -$67.20M | -7.92% |
| Global X Conscious Companies ETF (KRMA) | $665.70M | -$49.45M | -7.43% |
Custom Analysis and Daily Data
This daily snapshot is just the beginning. Our full suite of tools allows for deep, customizable analysis of the entire ETF landscape. Institutional clients can track real-time flows, screen for specific fund characteristics, and analyze historical trends to gain a competitive edge. To explore our comprehensive data and analytics platform, please contact our sales team for a personalized demonstration.
Large Flow Activity Note: Daily create/redeem activity is a normal function of the ETF market. Large flows often reflect rebalancing activity by a single large institution and are not necessarily indicative of broad market sentiment.
Disclosures
This report is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell any security. ETF Action is not a registered investment advisor.
All data is sourced from proprietary and third-party sources believed to be reliable, but its accuracy and completeness are not guaranteed. Past performance is not indicative of future results.
