Fixed Income and Digital Assets Drive Inflows

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Note: Flow data is reported on a T+1 basis. The flows in this report reflect create/redeem activity from the previous trading day, Tuesday, August 26, 2025.

Market Flow Summary

The U.S. ETF market recorded a total net inflow of +$2.66B. The top issuer by inflow was iShares, which attracted +$1.90B. The leading individual fund for inflows was Vanguard S&P 500 ETF (VOO), bringing in +$809.35M. On the other side of the ledger, Vanguard saw the largest outflows among issuers with -$986.48M. The fund experiencing the largest single outflow was Vanguard Information Technology ETF (VGT), with a redemption of -$2.91B. The most notable high-velocity brand was TrueShares, with inflows representing +10.48% of its assets under management.

Flow Summary by Asset Class

Fixed Income and Non-Traditional asset classes led the day with the highest inflows, attracting +$1.19B and +$676.87M, respectively. On a year-to-date basis, Equity continues to dominate, having accumulated over +$403.82B in net new assets.

  • Fixed Income: 1D Flow: +$1.19B, 1M Flow: +$49.83B, YTD Flow: +$254.76B
  • Non-Traditional: 1D Flow: +$676.87M, 1M Flow: +$3.02B, YTD Flow: +$48.19B
  • Digital Asset: 1D Flow: +$549.11M, 1M Flow: +$4.31B, YTD Flow: +$30.64B
  • Commodity: 1D Flow: +$350.27M, 1M Flow: +$2.36B, YTD Flow: +$26.31B
  • Multi-Asset: 1D Flow: +$57.21M, 1M Flow: +$845.29M, YTD Flow: +$3.22B
  • Currency: 1D Flow: +$0.00, 1M Flow: -$138.10M, YTD Flow: +$556.46M
  • Alternative: 1D Flow: -$3.60M, 1M Flow: +$926.64M, YTD Flow: +$3.26B
  • Equity: 1D Flow: -$164.25M, 1M Flow: +$64.60B, YTD Flow: +$403.82B

Top/Bottom Five Category Flows

Large Cap Blend equity funds saw the most significant inflows, gathering +$2.34B. In contrast, Information Technology equity funds experienced the heaviest redemptions, with outflows totaling -$2.93B for the day.

Top 5 Category Inflows:

  • Equity: U.S. Large Cap – Blend: +$2.34B
  • Fixed Income: Taxable – Core: +$616.88M
  • Equity: Sector – Financials: +$484.11M
  • Digital Asset: Cryptocurrency – Ethereum: +$451.81M
  • Equity: U.S. Small Cap – Blend: +$417.76M

Bottom 5 Category Outflows:

  • Equity: Sector – Information Technology: -$2.93B
  • Equity: U.S. Large Cap – Growth: -$753.20M
  • Equity: Region – Country Specific: -$270.86M
  • Equity: Sector – Communication Services: -$222.87M
  • Equity: Sector – Consumer Staples: -$187.27M

ETF Issuer Flow Analysis

iShares led all issuers with a net inflow of +$1.90B, a modest +0.05% of its total AUM. Conversely, Vanguard recorded the largest net outflow at -$986.48M, representing -0.03% of its AUM. Among high-velocity brands, TrueShares stood out, with a daily inflow of +$113.96M constituting a significant +10.48% of its AUM.

Top & Bottom 5 Brands by Net Daily Flow

  • Top 5 Brands by Inflows:
    • iShares: Aggregate AUM: $3,662.44B, 1D Flow: +$1.90B, 1D Flow as % of AUM: +0.05%
    • Dimensional: Aggregate AUM: $217.24B, 1D Flow: +$320.43M, 1D Flow as % of AUM: +0.15%
    • First Trust: Aggregate AUM: $172.93B, 1D Flow: +$237.60M, 1D Flow as % of AUM: +0.14%
    • Schwab: Aggregate AUM: $461.48B, 1D Flow: +$233.78M, 1D Flow as % of AUM: +0.05%
    • Volatility Shares: Aggregate AUM: $6.98B, 1D Flow: +$226.14M, 1D Flow as % of AUM: +3.35%
  • Bottom 5 Brands by Outflows:
    • Vanguard: Aggregate AUM: $3,524.77B, 1D Flow: -$986.48M, 1D Flow as % of AUM: -0.03%
    • Nuveen: Aggregate AUM: $10.90B, 1D Flow: -$490.82M, 1D Flow as % of AUM: -4.31%
    • Invesco: Aggregate AUM: $733.00B, 1D Flow: -$436.15M, 1D Flow as % of AUM: -0.06%
    • Capital Group: Aggregate AUM: $85.47B, 1D Flow: -$50.58M, 1D Flow as % of AUM: -0.06%
    • aberdeen: Aggregate AUM: $13.40B, 1D Flow: -$36.86M, 1D Flow as % of AUM: -0.27%

High-Velocity Brands (Aggregate AUM > $500M, 1D Flow > +/- 5% of AUM)

  • TrueShares: Aggregate AUM: $1.20B, 1D Flow: +$113.96M, 1D Flow as % of AUM: +10.48%

Significant Single-Fund Movements

The most significant single-fund movement was an inflow of +$809.35M into Vanguard S&P 500 ETF (VOO). On the outflow side, Vanguard Information Technology ETF (VGT) saw the largest redemption, totaling -$2.91B.

Largest Absolute Daily Flows (Net Flows > $250M)

  • Largest Inflows:
    • Vanguard S&P 500 ETF (VOO): AUM: $736.01B, 1D Flow: +$809.35M, 1D Flow as % of AUM: +0.11%
    • iShares Russell 1000 ETF (IWB): AUM: $43.20B, 1D Flow: +$638.17M, 1D Flow as % of AUM: +1.50%
    • iShares Core U.S. Aggregate Bond ETF (AGG): AUM: $130.50B, 1D Flow: +$437.10M, 1D Flow as % of AUM: +0.34%
    • Vanguard Extended Market ETF (VXF): AUM: $24.11B, 1D Flow: +$350.23M, 1D Flow as % of AUM: +1.47%
    • iShares Ethereum Trust ETF (ETHA): AUM: $16.90B, 1D Flow: +$323.05M, 1D Flow as % of AUM: +1.95%
    • iShares Russell 2000 ETF (IWM): AUM: $66.93B, 1D Flow: +$304.67M, 1D Flow as % of AUM: +0.46%
    • SPDR Gold Shares (GLD): AUM: $104.17B, 1D Flow: +$279.02M, 1D Flow as % of AUM: +0.27%
  • Largest Outflows:
    • Vanguard Information Technology ETF (VGT): AUM: $100.38B, 1D Flow: -$2.91B, 1D Flow as % of AUM: -2.81%
    • Invesco QQQ Trust Series I (QQQ): AUM: $365.98B, 1D Flow: -$887.74M, 1D Flow as % of AUM: -0.24%
    • Vanguard Communication Services ETF (VOX): AUM: $5.50B, 1D Flow: -$250.63M, 1D Flow as % of AUM: -4.36%
    • Nuveen ESG Large-Cap Growth ETF (NULG): AUM: $2.00B, 1D Flow: -$249.96M, 1D Flow as % of AUM: -11.09%

High-Velocity Inflows (AUM > $100M, 1D Flow > +5% of AUM)

  • TrueShares Structured Outcome September ETF (SEPZ): AUM: $224.83M, 1D Flow: +$112.52M, 1D Flow as % of AUM: +100.18%
  • Alpha Architect International Quantitative Value ETF (IVAL): AUM: $216.49M, 1D Flow: +$44.79M, 1D Flow as % of AUM: +26.09%
  • Alpha Architect Tail Risk ETF (CAOS): AUM: $498.75M, 1D Flow: +$79.49M, 1D Flow as % of AUM: +18.96%
  • Cambria Endowment Style ETF (ENDW): AUM: $137.16M, 1D Flow: +$20.52M, 1D Flow as % of AUM: +17.59%
  • Strategas Macro Thematic Opportunities ETF (SAMT): AUM: $232.85M, 1D Flow: +$27.77M, 1D Flow as % of AUM: +13.54%
  • Trenchless Fund ETF (RVER): AUM: $100.89M, 1D Flow: +$9.70M, 1D Flow as % of AUM: +10.64%
  • Direxion Daily NVDA Bull 2X Shares (NVDU): AUM: $766.17M, 1D Flow: +$63.85M, 1D Flow as % of AUM: +9.09%
  • ProShares UltraShort Bloomberg Natural Gas (KOLD): AUM: $180.10M, 1D Flow: +$14.06M, 1D Flow as % of AUM: +8.47%
  • 2x Ether ETF (ETHU): AUM: $3.02B, 1D Flow: +$186.66M, 1D Flow as % of AUM: +6.59%
  • SPDR S&P Regional Banking ETF (KRE): AUM: $4.03B, 1D Flow: +$238.09M, 1D Flow as % of AUM: +6.28%
  • iShares MSCI Indonesia ETF (EIDO): AUM: $340.58M, 1D Flow: +$18.31M, 1D Flow as % of AUM: +5.68%
  • Calamos Autocallable Income ETF (CAIE): AUM: $144.63M, 1D Flow: +$7.33M, 1D Flow as % of AUM: +5.34%
  • Fidelity Municipal Bond Opportunities ETF (FMUB): AUM: $120.92M, 1D Flow: +$5.96M, 1D Flow as % of AUM: +5.19%

High-Velocity Outflows (AUM > $100M, 1D Flow > -5% of AUM)

  • SPDR MSCI USA Gender Diversity ETF (SHE): AUM: $276.29M, 1D Flow: -$53.37M, 1D Flow as % of AUM: -16.19%
  • iShares MSCI USA Quality GARP ETF (GARP): AUM: $663.71M, 1D Flow: -$87.25M, 1D Flow as % of AUM: -11.62%
  • Nuveen ESG Large-Cap Growth ETF (NULG): AUM: $2.00B, 1D Flow: -$249.96M, 1D Flow as % of AUM: -11.09%
  • ProShares S&P Technology Dividend Aristocrats ETF (TDV): AUM: $256.31M, 1D Flow: -$25.38M, 1D Flow as % of AUM: -9.01%
  • Nuveen ESG Mid-Cap Growth ETF (NUMG): AUM: $442.07M, 1D Flow: -$36.24M, 1D Flow as % of AUM: -7.58%
  • PGIM Jennison Focused Growth ETF (PJFG): AUM: $120.75M, 1D Flow: -$9.53M, 1D Flow as % of AUM: -7.32%
  • NYLI Winslow Large Cap Growth ETF (IWLG): AUM: $144.44M, 1D Flow: -$9.39M, 1D Flow as % of AUM: -6.10%
  • Defiance Daily Target 2X Long IONQ ETF (IONX): AUM: $113.21M, 1D Flow: -$7.29M, 1D Flow as % of AUM: -6.05%
  • Nuveen ESG Small-Cap ETF (NUSC): AUM: $1.26B, 1D Flow: -$79.75M, 1D Flow as % of AUM: -5.96%
  • Nuveen ESG Mid-Cap Value ETF (NUMV): AUM: $423.28M, 1D Flow: -$26.66M, 1D Flow as % of AUM: -5.93%
  • ALPS Clean Energy ETF (ACES): AUM: $101.72M, 1D Flow: -$5.94M, 1D Flow as % of AUM: -5.52%

Custom Analysis and Daily Data

The data summaries presented in this report were generated using the powerful dashboarding capabilities of the ETF Action Navigator tool. This institutional-grade platform provides users with the ability to conduct deep, customized analysis by filtering, sorting, and grouping the entire ETF universe across hundreds of distinct data points. From high-level asset class trends to granular single-fund metrics, Navigator allows for the creation of bespoke dashboards tailored to any workflow, ensuring you can track the flows and metrics that matter most to your strategy.

Disclosures

  • Large Flow Activity: Significant single-day inflows or outflows may not always represent typical market sentiment. Such anomalies can be linked to strategic actions, including tax-efficient rebalancing through custom create/redeem processes. Monitoring these flows over a multi-day period is recommended for a comprehensive analysis.
  • AI Generated Content: This report was generated with assistance from AI.

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