Issuer League Tables
The U.S. ETF landscape currently oversees $13,650B in AUM across 4,874 products from 478 issuers. Vanguard dominated 1-day flows, capturing $3,088M in new assets, significantly outpacing the field. VanEck and Capital Group also saw positive momentum with inflows of $571M and $1,220M (5-day data) respectively. On the contrary, iShares experienced the largest 1-day redemptions, losing -$1,672M, while Direxion saw outflows of -$1,410M.
| Brand | 1-Day Flow | 30-Day Flow | YTD Flow | 1-Year Flow |
|---|---|---|---|---|
| Inflows | ||||
| Vanguard | $3,088M | $65,328M | $10.99B | $423.08B |
| VanEck | $571M | $3,466M | $1.20B | $6.05B |
| Fidelity | $423M | $3,828M | $0.94B | $29.47B |
| SPDR | $308M | $16,633M | $2.00B | $89.63B |
| Dimensional | $211M | $4,488M | $0.77B | $43.07B |
| Outflows | ||||
| iShares | ($1,672M) | $63,127M | ($3.40B) | $373.26B |
| Direxion | ($1,410M) | ($3,235M) | ($1.88B) | ($12.29B) |
| Invesco | ($810M) | $4,849M | ($2.54B) | $69.28B |
| JPMorgan | ($275M) | $5,873M | $0.32B | $69.39B |
| GraniteShares | ($119M) | ($28M) | ($0.23B) | $1.23B |
Daily ETF Flow Analysis
Total 1-day net flows for the U.S. ETF market amounted to $3,507M. Equity products led the way with $3,169M in net inflows, while Digital Assets followed with a strong $999M. Fixed Income also remained positive, adding $568M. Conversely, Non-Traditional funds saw substantial redemptions of -$1,090M, and Commodity funds shed -$143M during the session.
| Asset Class | 1-Day Flow | 1-Week Flow | 1-Month Flow | YTD Flow | 1-Year Flow |
|---|---|---|---|---|---|
| Equity | $3,169M | $15,918M | $152,669M | $9,663M | $855,799M |
| Digital Asset | $999M | $401M | ($1,067M) | $1,231M | $36,863M |
| Fixed Income | $568M | $6,774M | $40,926M | $5,732M | $443,620M |
| Alternative | $29M | $100M | $360M | $81M | $4,178M |
| Multi-Asset | ($10M) | $256M | $998M | $151M | $7,264M |
| Currency | ($29M) | ($14M) | ($142M) | ($13M) | $310M |
| Commodity | ($143M) | ($1,407M) | $6,133M | ($1,235M) | $55,145M |
| Non-Traditional | ($1,090M) | ($1,184M) | $4,517M | ($1,437M) | $86,790M |
| Category | 1-Day Flow | AUM |
|---|---|---|
| Top 10 Categories | ||
| Equity: Global Ex-U.S. Large Cap – Blend | $1,590M | $959.61B |
| Equity: Emerging Large Cap | $1,360M | $377.13B |
| Equity: U.S. Large Cap – Value | $806M | $921.21B |
| Equity: Sector – Industrial | $802M | $71.02B |
| Equity: Sector – Financials | $776M | $104.39B |
| Digital Asset: Cryptocurrency – Bitcoin | $746M | $126.11B |
| Equity: Sector – Energy | $503M | $46.97B |
| Fixed Income: Taxable – Government Intermediate | $385M | $112.56B |
| Equity: Sector – Information Technology | $353M | $347.85B |
| Equity: Sector – Health Care | $345M | $97.21B |
| Bottom 10 Categories | ||
| Equity: U.S. Large Cap Growth | ($1,930M) | $1,261.25B |
| Equity: U.S. Small Cap – Blend | ($1,272M) | $330.61B |
| Non-Traditional: Leverage | Inverse – Equity | ($1,015M) | $111.28B |
| Equity: U.S. Mid Cap – Blend | ($994M) | $375.01B |
| Equity: U.S. Large Cap – Blend | ($393M) | $4,077.62B |
| Fixed Income: Taxable – Emerging USD | ($264M) | $26.03B |
| Non-Traditional: Leverage | Inverse – Single Stock | ($258M) | $28.27B |
| Fixed Income: Taxable – Government Long | ($247M) | $135.27B |
| Fixed Income: Taxable – Corporate | ($235M) | $160.91B |
| Fixed Income: Taxable – Inflation Protected | ($221M) | $68.43B |
U.S. Size & Style
U.S. Size & Style flows were mixed, with Large Cap Value gathering $806M, while Large Cap Growth saw significant outflows of -$1,930M. Small Cap Blend also experienced heavy redemptions of -$1,272M. At the fund level, VOO ($3,076M) and DIA ($1,689M) were the clear leaders, while SPY (-$3,300M) and IWM (-$1,441M) faced the most pressure.
| Ticker | Fund Name | 1-Day Flow | AUM |
|---|---|---|---|
| Top 5 Leaders | |||
| VOO | Vanguard S&P 500 ETF | $3,076M | $848.5B |
| DIA | SPDR Dow Jones Industrial Average ETF Trust | $1,689M | $46.8B |
| VTI | Vanguard Total Stock Market ETF | $343M | $577.6B |
| CGDV | Capital Group Dividend Value ETF | $129M | $27.1B |
| IWX | iShares Russell Top 200 Value ETF | $108M | $3.7B |
| Top 5 Laggards | |||
| SPY | SPDR S&P 500 ETF Trust | ($3,300M) | $713.2B |
| IWM | iShares Russell 2000 ETF | ($1,441M) | $72.9B |
| IWF | iShares Russell 1000 Growth ETF | ($1,184M) | $124.5B |
| IWD | iShares Russell 1000 Value ETF | ($901M) | $70.2B |
| VO | Vanguard Mid-Cap ETF | ($695M) | $92.4B |
Global Ex-U.S. Size & Style
Global Ex-U.S. funds saw strong activity, specifically in the Blend and Emerging Large Cap categories, which gathered $1,590M and $1,360M respectively. JEMG led fund-level inflows with $1,207M, followed by IEFA at $985M. In contrast, JIRE saw the largest redemptions in the group at -$325M.
| Ticker | Fund Name | 1-Day Flow | AUM |
|---|---|---|---|
| Top 5 Leaders | |||
| JEMG | iShares Core MSCI Emerging Markets ETF | $1,207M | $125.4B |
| IEFA | iShares Core MSCI EAFE ETF | $985M | $167.1B |
| EFA | iShares MSCI EAFE ETF | $353M | $72.3B |
| VEA | Vanguard FTSE Developed Markets ETF | $324M | $198.2B |
| IDEV | iShares Core MSCI International Developed Markets ETF | $202M | $24.9B |
| Top 5 Laggards | |||
| JIRE | JPMorgan International Research Enhanced Equity ETF | ($325M) | $9.9B |
| IXUS | iShares Core MSCI Total International Stock ETF | ($121M) | $53.0B |
| WWJD | Inspire International ETF | ($7M) | $0.4B |
| GPT | Intelligent Alpha Atlas ETF | ($6M) | $0.0B |
| CIL | VictoryShares International Volatility Wtd ETF | ($5M) | $0.1B |
Region & Country
Asia-Pacific led regional flows with $207M in new assets, while the Eurozone saw minor outflows of -$11M. Country-specific flows were dominated by Japan, with EWJ adding $149M. South Korea also saw interest via EWY ($147M). On the negative side, VPL and BBJP both lost -$74M.
| Ticker | Fund Name | 1-Day Flow | AUM |
|---|---|---|---|
| Top 5 Leaders | |||
| EWJ | iShares MSCI Japan ETF | $149M | $16.16B |
| EWY | iShares MSCI South Korea ETF | $147M | $9.02B |
| ILF | iShares Latin America 40 ETF | $55M | $2.61B |
| EIS | iShares MSCI Israel ETF | $17M | $0.64B |
| EWJV | iShares MSCI Japan Value ETF | $16M | $0.53B |
| Top 5 Laggards | |||
| VPL | Vanguard FTSE Pacific ETF | ($74M) | $8.56B |
| BBJP | JPMorgan BetaBuilders Japan ETF | ($74M) | $14.38B |
| EWG | iShares MSCI Germany ETF | ($26M) | $1.76B |
| KSA | iShares MSCI Saudi Arabia ETF | ($9M) | $0.61B |
| HEDJ | WisdomTree Europe Hedged Equity Fund | ($8M) | $1.81B |
Sector & Industry
Industrial and Financial sectors led the way, with XLF gathering $735M and XLI adding $615M. Technology saw significant dispersion, with SMH gaining $378M, while the broader XLK lost -$217M. Consumer Staples also faced headwinds, with XLP seeing outflows of -$182M.
| Ticker | Fund Name | 1-Day Flow | AUM |
|---|---|---|---|
| Top 5 Leaders | |||
| XLF | State Street Financial Select Sector SPDR ETF | $735M | $55.4B |
| XLI | State Street Industrial Select Sector SPDR ETF | $615M | $27.1B |
| SMH | VanEck Semiconductor ETF | $378M | $40.1B |
| XLE | State Street Energy Select Sector SPDR ETF | $345M | $28.1B |
| XBI | State Street SPDR S&P Biotech ETF | $309M | $8.3B |
| Top 5 Laggards | |||
| XLK | State Street Technology Select Sector SPDR ETF | ($217M) | $92.8B |
| XLP | State Street Consumer Staples Select Sector SPDR ETF | ($182M) | $14.5B |
| VNQ | Vanguard Real Estate ETF | ($78M) | $33.9B |
| PPH | VanEck Pharmaceutical ETF | ($72M) | $1.2B |
| XOP | State Street SPDR S&P Oil & Gas Exploration & Production ETF | ($45M) | $1.7B |
Thematic
Natural Resources and Infrastructure thematic funds remained popular, with PAVE adding $150M and URA gaining $66M. The Infrastructure category overall added $188M. On the flip side, Home Construction funds faced redemptions, with ITB losing -$54M, while the Magnificent Seven proxy MAGS shed -$16M.
| Ticker | Fund Name | 1-Day Flow | AUM |
|---|---|---|---|
| Top 5 Leaders | |||
| PAVE | Global X U.S. Infrastructure Development ETF | $150M | $10.44B |
| XOVR | ERShares Private-Public Crossover ETF | $111M | $1.62B |
| URA | Global X Uranium ETF | $66M | $6.04B |
| XME | State Street SPDR S&P Metals & Mining ETF | $61M | $3.59B |
| NLR | VanEck Uranium and Nuclear ETF | $52M | $4.06B |
| Top 5 Laggards | |||
| ITB | iShares U.S. Home Construction ETF | ($54M) | $2.61B |
| MAGS | Roundhill Magnificent Seven ETF | ($16M) | $3.90B |
| TOLZ | ProShares DJ Brookfield Global Infrastructure ETF | ($16M) | $0.16B |
| FDN | First Trust Dow Jones Internet Index Fund | ($13M) | $6.52B |
| HACK | Amplify Cybersecurity ETF | ($8M) | $2.09B |
Fixed Income
Fixed Income investors favored shorter-duration Treasury and intermediate-term products. SGOV led the sector with $251M in inflows, while IEI added $203M. Long-term bonds faced pressure, as TLT shed -$341M. Broad investment-grade corporate bonds also saw redemptions, with LQD losing -$464M.
| Ticker | Fund Name | 1-Day Flow | AUM |
|---|---|---|---|
| Top 5 Leaders | |||
| SGOV | iShares 0-3 Month Treasury Bond ETF | $251M | $69.59B |
| IEI | iShares 3-7 Year Treasury Bond ETF | $203M | $17.76B |
| IEF | iShares 7-10 Year Treasury Bond ETF | $154M | $45.73B |
| BSV | Vanguard Short-Term Bond ETF | $134M | $42.64B |
| BNDX | Vanguard Total International Bond ETF | $125M | $74.42B |
| Top 5 Laggards | |||
| LQD | iShares iBoxx $ Investment Grade Corporate Bond ETF | ($464M) | $29.42B |
| TLT | iShares 20+ Year Treasury Bond ETF | ($341M) | $46.46B |
| EMB | iShares JP Morgan USD Emerging Markets Bond ETF | ($270M) | $16.44B |
| VCSH | Vanguard Short-Term Corporate Bond ETF | ($222M) | $40.07B |
| HYG | iShares iBoxx $ High Yield Corporate Bond ETF | ($218M) | $19.49B |
Commodity
Commodity flows were dictated by Precious Metals, where GLD ($287M) and GLDM ($115M) saw robust inflows. However, silver faced massive redemptions as SLV lost -$568M. Energy commodities also saw outflows, with USO shedding -$112M.
| Ticker | Fund Name | 1-Day Flow | AUM |
|---|---|---|---|
| Top 5 Leaders | |||
| GLD | SPDR Gold Shares | $287M | $152.84B |
| GLDM | SPDR Gold Minishares Trust | $115M | $26.30B |
| SIVR | abrdn Physical Silver Shares ETF | $68M | $5.56B |
| BCI | abrdn Bloomberg All Commodity Strategy K-1 Free ETF | $55M | $1.88B |
| IAUM | iShares Gold Trust Micro ETF | $44M | $6.28B |
| Top 5 Laggards | |||
| SLV | iShares Silver Trust | ($568M) | $38.90B |
| USO | United States Oil Fund LP | ($112M) | $0.86B |
| IAU | iShares Gold Trust | ($67M) | $70.47B |
| PPLT | abrdn Physical Platinum Shares ETF | ($31M) | $3.14B |
| PDBC | Invesco Optimum Yield Diversified Commodity Strategy No K-1 ETF | ($20M) | $4.62B |
Digital Assets
Digital Assets continued their growth trajectory, with Bitcoin-focused funds pulling in $746M and Ethereum products adding $183M. IBIT was the top individual performer with $372M, followed by FBTC with $191M. ETHA also saw strong demand, capturing $103M.
| Ticker | Fund Name | 1-Day Flow | AUM |
|---|---|---|---|
| Top 5 Leaders | |||
| IBIT | iShares Bitcoin Trust ETF | $372M | $73.38B |
| FBTC | Fidelity Wise Origin Bitcoin Fund | $191M | $19.31B |
| ETHA | iShares Ethereum Trust ETF | $103M | $11.39B |
| BITO | ProShares Bitcoin ETF | $41M | $2.43B |
| BITB | Bitwise Bitcoin ETF Trust | $38M | $3.71B |
| Top 5 Laggards | |||
| BTF | CoinShares Bitcoin and Ether ETF | ($2M) | $0.02B |
Non-Traditional
Non-Traditional funds experienced significant volatility, as leverage/inverse equity products saw massive redemptions of -$1,286M. Fund-level laggards were concentrated in semiconductor leverage, with SOXL losing -$1,153M. However, synthetic income products remained in favor, adding $223M. SSO led inflows with $288M.
| Ticker | Fund Name | 1-Day Flow | AUM |
|---|---|---|---|
| Top 5 Leaders | |||
| SSO | ProShares Ultra S&P 500 | $288M | $7.96B |
| SQQQ | ProShares UltraPro Short QQQ | $128M | $2.30B |
| ZSL | ProShares UltraShort Silver | $111M | $0.32B |
| PJAN | Innovator U.S. Equity Power Buffer ETF – January | $77M | $1.38B |
| JEPQ | JPMorgan NASDAQ Equity Premium Income ETF | $56M | $32.90B |
| Top 5 Laggards | |||
| SOXL | Direxion Daily Semiconductor Bull 3x Shares | ($1,153M) | $13.18B |
| BALT | Innovator Defined Wealth Shield ETF | ($148M) | $2.01B |
| AGQ | ProShares Ultra Silver | ($119M) | $2.46B |
| TQQQ | ProShares UltraPro QQQ | ($113M) | $29.78B |
| TSLR | GraniteShares 2x Long TSLA Daily ETF | ($66M) | $0.25B |
Recent ETF Launches
The ETF market has seen a flurry of activity in early 2026, with Gabelli and Innovator leading recent launches. The table below highlights the 10 newest products to the market, including several dual-directional buffer ETFs from Innovator. Click the header above to explore the full ETF database and filter by inception date for a complete view of all 2026 entrants.
| Launch Date | Ticker | Fund Name | Category | AUM |
|---|---|---|---|---|
| 1/2/2026 | GOLS | Gabelli Opportunities in Live and Sports ETF | Equity: Thematic – Evolving Consumer | $10.69M |
| 1/2/2026 | DDTJ | Innovator Equity Dual Directional 10 Buffer ETF – January | Non-Traditional: Buffer – Equity | $6.19M |
| 1/2/2026 | DDSQ | Innovator Equity Dual Directional 5 Buffer ETF – Quarterly | Non-Traditional: Buffer – Equity | $1.92M |
| 1/2/2026 | DDNQ | Innovator Growth-100 Dual Directional 5 Buffer ETF – Quarterly | Non-Traditional: Buffer – Equity | $10.34M |
| 1/2/2026 | DDFJ | Innovator Equity Dual Directional 15 Buffer ETF – January | Non-Traditional: Buffer – Equity | $26.63M |
| 1/2/2026 | ARKD | ARK DIET Q1 Buffer ETF | Non-Traditional: Buffer – Equity | $1.04M |
| 12/31/2025 | PFOE | Pathfinder Focused Opportunities ETF | Equity: U.S. Large Cap – Blend | $5.41M |
| 12/31/2025 | PFDE | Pathfinder Disciplined US Equity ETF | Equity: U.S. Large Cap – Blend | $4.50M |
| 12/30/2025 | TSSD | Truth Social American Security & Defense ETF | Equity: Thematic Industrial Revolution | $2.28M |
| 12/30/2025 | TSRS | Truth Social American Red State REITs ETF | Equity: Sector – Real Estate | $2.50M |
Disclosures
This material is for informational purposes only and should not be considered investment advice. All investments, including ETFs, involve risk, including the possible loss of principal. Investors should consider their investment objectives, risks, charges, and expenses carefully before investing.
Flow data is reported after close on a T+1 basis. This report’s data is as of January 6, 2026, and reflects create/redeem activity from Monday, January 5, 2026.
This analysis was developed by the team at ETF Action. We leverage advanced AI tools to assist in the drafting and refinement of our content, based on our expert prompts, direction, and final review.
