Note: Flow data is reported on a T+1 basis. The flows in this report reflect create/redeem activity from the previous trading day, Friday, August 22, 2025.
Market Flow Summary
The U.S. ETF market recorded a total net inflow of +$11.62 billion. The top issuer by inflow was Vanguard, which attracted +$5.04 billion. The top individual fund by inflow was the Vanguard Information Technology ETF (VGT), which brought in +$2.97 billion. Invesco experienced the largest outflows among issuers, with -$2.37 billion leaving its funds. The Invesco QQQ Trust (QQQ) saw the largest individual fund outflow at -$3.23 billion. The most notable high-velocity brand was iM, with an inflow of +$122.25 million, representing 9.59% of its assets under management.
Flow Summary by Asset Class
Equity and Fixed Income asset classes led the day with significant inflows of +$7.92 billion and +$3.32 billion, respectively. On a year-to-date basis, Equity remains the dominant asset class, having accumulated +$399.46 billion in net new assets.
- Equity: 1D Flow: +$7.92B, 1M Flow: +$60.24B, YTD Flow: +$399.46B
- Fixed Income: 1D Flow: +$3.32B, 1M Flow: +$46.99B, YTD Flow: +$251.91B
- Digital Asset: 1D Flow: +$285.13M, 1M Flow: +$3.01B, YTD Flow: +$29.34B
- Non-Traditional: 1D Flow: +$159.23M, 1M Flow: +$1.69B, YTD Flow: +$61.14B
- Alternative: 1D Flow: +$77.02M, 1M Flow: +$917.50M, YTD Flow: +$3.25B
- Multi-Asset: 1D Flow: +$10.72M, 1M Flow: +$776.91M, YTD Flow: +$3.16B
- Currency: 1D Flow: -$8.26M, 1M Flow: -$148.89M, YTD Flow: +$545.66M
- Commodity: 1D Flow: -$144.28M, 1M Flow: +$1.49B, YTD Flow: +$25.44B
Top/Bottom Five Category Flows
The top categories for inflows were dominated by equity funds, particularly in the Information Technology and U.S. Small Cap sectors. Conversely, the largest outflows were seen in U.S. Large Cap Growth equity funds, followed by long-term government bonds and precious metals commodities.
Top 5 Category Inflows:
- Equity: Sector – Information Technology: +$2.86B
- Equity: U.S. Small Cap – Blend: +$2.18B
- Equity: U.S. Large Cap – Value: +$1.23B
- Equity: U.S. Large Cap – Blend: +$789.12M
- Equity: Sector – Financials: +$724.65M
Bottom 5 Category Outflows:
- Equity: U.S. Large Cap – Growth: -$2.59B
- Fixed Income: Taxable – Government Long: -$209.42M
- Commodity: Focused – Precious Metals: -$208.61M
- Equity: Global Large Cap – Growth: -$164.45M
- Fixed Income: Taxable – Government Short: -$134.63M
ETF Issuer Flow Analysis
Vanguard led all issuers with a net inflow of +$5.04 billion, representing 0.14% of its AUM. Invesco saw the largest net outflow of -$2.37 billion, equivalent to -0.32% of its AUM. iM was the top high-velocity brand, with an inflow of +$122.25 million, which accounted for 9.59% of its AUM.
Top & Bottom 5 Brands by Net Daily Flow
Top 5 Brands by Inflows:
- Vanguard: Aggregate AUM: $3,531.70B, 1D Flow: +$5.04B, 1D Flow as % of AUM: +0.14%
- iShares: Aggregate AUM: $3,672.11B, 1D Flow: +$3.12B, 1D Flow as % of AUM: +0.08%
- SPDR: Aggregate AUM: $1,664.23B, 1D Flow: +$2.38B, 1D Flow as % of AUM: +0.14%
- Nuveen: Aggregate AUM: $10.29B, 1D Flow: +$488.56M, 1D Flow as % of AUM: +4.98%
- JPMorgan: Aggregate AUM: $241.47B, 1D Flow: +$483.77M, 1D Flow as % of AUM: +0.20%
Bottom 5 Brands by Outflows:
- Invesco: Aggregate AUM: $732.54B, 1D Flow: -$2.37B, 1D Flow as % of AUM: -0.32%
- Direxion: Aggregate AUM: $52.86B, 1D Flow: -$279.97M, 1D Flow as % of AUM: -0.53%
- YieldMax: Aggregate AUM: $18.33B, 1D Flow: -$141.01M, 1D Flow as % of AUM: -0.76%
- ActivePassive: Aggregate AUM: $3.98B, 1D Flow: -$83.76M, 1D Flow as % of AUM: -2.06%
- Pacer: Aggregate AUM: $40.40B, 1D Flow: -$44.49M, 1D Flow as % of AUM: -0.11%
High-Velocity Brands (Aggregate AUM > $500M, 1D Flow > +/- 5% of AUM)
- iM: Aggregate AUM: $1.40B, 1D Flow: +$122.25M, 1D Flow as % of AUM: +9.59%
Significant Single-Fund Movements
The Vanguard Information Technology ETF (VGT) led all funds with an inflow of +$2.97 billion, while the Invesco QQQ Trust (QQQ) experienced the largest outflow of -$3.23 billion.
Largest Absolute Daily Flows (Net Flows > $250M)
Largest Inflows:
- VGT: AUM: $102.99B, 1D Flow: +$2.97B, 1D Flow as % of AUM: +2.97%
- IWM: AUM: $67.47B, 1D Flow: +$1.99B, 1D Flow as % of AUM: +3.05%
- DIA: AUM: $40.43B, 1D Flow: +$890.34M, 1D Flow as % of AUM: +2.25%
- VOO: AUM: $735.54B, 1D Flow: +$755.09M, 1D Flow as % of AUM: +0.10%
- XLF: AUM: $53.32B, 1D Flow: +$519.62M, 1D Flow as % of AUM: +0.98%
- LQD: AUM: $29.08B, 1D Flow: +$385.32M, 1D Flow as % of AUM: +1.34%
- SPDW: AUM: $29.32B, 1D Flow: +$358.65M, 1D Flow as % of AUM: +1.24%
- MDY: AUM: $24.03B, 1D Flow: +$342.30M, 1D Flow as % of AUM: +1.45%
- IEFA: AUM: $152.25B, 1D Flow: +$313.16M, 1D Flow as % of AUM: +0.21%
- CGDV: AUM: $21.31B, 1D Flow: +$309.12M, 1D Flow as % of AUM: +1.47%
- HYG: AUM: $18.23B, 1D Flow: +$306.19M, 1D Flow as % of AUM: +1.71%
- IVV: AUM: $661.68B, 1D Flow: +$291.80M, 1D Flow as % of AUM: +0.04%
- VOX: AUM: $5.74B, 1D Flow: +$250.14M, 1D Flow as % of AUM: +4.56%
Largest Outflows:
- QQQ: AUM: $365.85B, 1D Flow: -$3.23B, 1D Flow as % of AUM: -0.88%
- SPY: AUM: $654.64B, 1D Flow: -$548.48M, 1D Flow as % of AUM: -0.08%
- GLDM: AUM: $16.30B, 1D Flow: -$448.94M, 1D Flow as % of AUM: -2.68%
- TLT: AUM: $47.61B, 1D Flow: -$287.08M, 1D Flow as % of AUM: -0.60%
- TSLL: AUM: $6.19B, 1D Flow: -$268.84M, 1D Flow as % of AUM: -4.16%
High-Velocity Inflows (AUM > $100M, 1D Flow > +5% of AUM)
- XRT: AUM: $537.18M, 1D Flow: +$170.53M, 1D Flow as % of AUM: +46.51%
- SHE: AUM: $330.21M, 1D Flow: +$53.46M, 1D Flow as % of AUM: +19.32%
- GARP: AUM: $747.10M, 1D Flow: +$117.80M, 1D Flow as % of AUM: +18.72%
- NULG: AUM: $1.73B, 1D Flow: +$249.43M, 1D Flow as % of AUM: +16.80%
- UNHG: AUM: $220.12M, 1D Flow: +$30.54M, 1D Flow as % of AUM: +16.11%
- TSLQ: AUM: $362.00M, 1D Flow: +$47.69M, 1D Flow as % of AUM: +15.17%
- TZA: AUM: $303.00M, 1D Flow: +$38.19M, 1D Flow as % of AUM: +14.42%
- TDV: AUM: $252.15M, 1D Flow: +$25.51M, 1D Flow as % of AUM: +11.25%
- NUMG: AUM: $399.40M, 1D Flow: +$36.50M, 1D Flow as % of AUM: +10.06%
- DBMF: AUM: $1.40B, 1D Flow: +$122.25M, 1D Flow as % of AUM: +9.59%
- ACES: AUM: $107.71M, 1D Flow: +$8.12M, 1D Flow as % of AUM: +8.15%
- PLTW: AUM: $151.43M, 1D Flow: +$11.17M, 1D Flow as % of AUM: +7.96%
- NUSC: AUM: $1.15B, 1D Flow: +$80.15M, 1D Flow as % of AUM: +7.48%
- NAIL: AUM: $634.40M, 1D Flow: +$43.75M, 1D Flow as % of AUM: +7.41%
- NUMV: AUM: $390.30M, 1D Flow: +$26.88M, 1D Flow as % of AUM: +7.40%
- SCO: AUM: $118.45M, 1D Flow: +$7.69M, 1D Flow as % of AUM: +6.95%
- EIDO: AUM: $305.72M, 1D Flow: +$18.42M, 1D Flow as % of AUM: +6.41%
- ETHW: AUM: $647.24M, 1D Flow: +$36.26M, 1D Flow as % of AUM: +5.94%
- SOXS: AUM: $1.39B, 1D Flow: +$76.43M, 1D Flow as % of AUM: +5.82%
- NULV: AUM: $1.78B, 1D Flow: +$95.60M, 1D Flow as % of AUM: +5.66%
- ETHU: AUM: $3.14B, 1D Flow: +$162.62M, 1D Flow as % of AUM: +5.46%
- YANG: AUM: $230.14M, 1D Flow: +$11.31M, 1D Flow as % of AUM: +5.17%
High-Velocity Outflows (AUM > $100M, 1D Flow > -5% of AUM)
- GRIN: AUM: $131.49M, 1D Flow: -$133.51M, 1D Flow as % of AUM: -6608.80%
- OWNS: AUM: $110.59M, 1D Flow: -$21.57M, 1D Flow as % of AUM: -16.32%
- GVIP: AUM: $369.49M, 1D Flow: -$60.40M, 1D Flow as % of AUM: -14.05%
- APIE: AUM: $895.48M, 1D Flow: -$83.76M, 1D Flow as % of AUM: -8.55%
- UOCT: AUM: $140.16M, 1D Flow: -$12.31M, 1D Flow as % of AUM: -8.07%
- MSTZ: AUM: $100.97M, 1D Flow: -$7.13M, 1D Flow as % of AUM: -6.59%
Custom Analysis and Daily Data
The data summaries presented in this report were generated using the powerful dashboarding capabilities of the ETF Action Navigator tool. This institutional-grade platform provides users with the ability to conduct deep, customized analysis by filtering, sorting, and grouping the entire ETF universe across hundreds of distinct data points. From high-level asset class trends to granular single-fund metrics, Navigator allows for the creation of bespoke dashboards tailored to any workflow, ensuring you can track the flows and metrics that matter most to your strategy.
Disclosures
- Large Flow Activity: Significant single-day inflows or outflows may not always represent typical market sentiment. Such anomalies can be linked to strategic actions, including tax-efficient rebalancing through custom create/redeem processes. Monitoring these flows over a multi-day period is recommended for a comprehensive analysis.
- AI Generated Content: This report was generated with assistance from AI.
