The S&P 500 is often discussed as a single entity, but beneath its market-cap-weighted surface lies a dynamic interplay of investment factors. Different strategies, from […]
Category: Featured Insights
How I Track the Entire ETF Market in Under 10 Minutes a Day
First off, a huge thank you to our sponsors who make our content site—and its lack of annoying pop-ups—possible. We wanted to build a platform […]
Are Your ETFs Making Unintentional Bets? A Look Under the Hood Reveals Surprising Risks
You diligently build a diversified portfolio. You buy a core S&P 500 ETF, assuming you have a balanced blend of US large-cap stocks. You add […]
Under the Hood: A Deep Dive into Tom Lee’s Granny Shots (GRNY) ETF
Hello, ETF fans! Today, we’re taking a closer look at a strategy that’s been gaining significant attention: Tom Lee’s “Granny Shots” portfolio, now available as […]
Factor Flavors: Not All Cannabis ETFs Are Rolled the Same
You see “Cannabis ETF” on the label and think you know what you’re getting: a basket of companies tied to the growth of the cannabis […]
An ETF Story: The Ever-Evolving Emerging Market ETF Landscape
Beyond the Monolith: Unpacking the Diverse Universe of Emerging Market ETFs To many, “Emerging Markets” is a single line item in a portfolio, a monolithic […]
Equity: Region – Country Specific
Beyond the Benchmark: Navigating the World of Country Specific ETFs In a year defined by diverging economic recoveries, a single data point tells a powerful […]
What Makes Your Dividend ETF Pop?
Factor Flavors: A Taste of U.S. Dividend ETFs When you buy a “dividend” ETF, what are you actually getting? It seems simple enough: a basket […]
The Ultimate Trading Tools: An ETF Story about the Select Sector SPDRs
For nearly three decades, the Select Sector SPDRs have provided investors with a simple yet powerful tool: the ability to surgically invest in the U.S. […]
Diving Deep into the Pacer Data and Digital Revolution ETF (TRFK): A Portfolio Visualizer Analysis
Hello, ETF fans! Following the great engagement from our last video, we’re back with another deep dive into a reader-requested ticker. A special shout-out to […]