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 Innovator ETFs®

Innovator was established in 2017 by Bruce Bond and John Southard, founders of the PowerShares ETF lineup that has grown to be the fourth largest in the world. The listing of three Innovator Buffer ETFs™ in August 2018 marked the launch of the world’s first Defined Outcome ETFs™.

Innovator is dedicated to providing ETFs with built-in risk management that offer investors a high level of predictability around their investment outcomes. Today, with more than 150 ETFs and $26.2 billion in AUM, Innovator is the industry’s leading provider of Defined Outcome ETFs™.

Insights from Innovator

Buffer ETF™ Basics

Equity Managed Floor ETFs® Product Brief

Quarterly Buffer ETF™ Product Brief

100% Buffer ETF™ Implementation Guide

Featured Strategies

  • SFLR
  • ZJAN
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Resource Links

  • From Bonds to Buffers: Rethinking the 60/40
  • 100% Buffer ETF™ Landing Page
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Investing involves risk. Principal loss is possible. All rights reserved. Innovator ETFs are distributed by Foreside Fund Services, LLC.

The Fund’s investment objectives, risks, charges and expenses should be considered carefully before investing. The prospectus and summary prospectus contain this and other important information, and it may be obtained at innovatoretfs.com. Read it carefully before investing.

The following marks: Accelerated ETFs®, Accelerated Plus ETF®, Accelerated Return ETF®, Barrier ETF™, Buffer ETF™, Defined Outcome Bond ETF®, Defined Outcome ETFs™, Define Your Future®, Enhanced ETF™, Floor ETF®, Innovator ETFs®, Leading the Defined Outcome ETF Revolution™, Managed Buffer ETF®, Managed Outcome ETF®, Stacker ETF™, Step-Up™, Step-Up ETFs™, 100% Buffer ETFs™ and all related names, logos, product and service names, designs, and slogans are the trademarks of Innovator Capital Management, LLC, its affiliates or licensors. Use of these terms is strictly prohibited without proper written authorization. <br><br>Copyright © 2025 Innovator Capital Management, LLC | 800.208.5212 | Privacy Policy & Terms of Use | Innovator ETFs Trust – Form N-PX: Cover Page and Proxy Voting Record

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