Note: Flow data is reported after close on a T+1 basis. The flows in this report reflect create/redeem activity from Monday, October 27, 2025.
Market Flow Summary
The U.S. ETF market saw a total net inflow of +$7.51B. The top issuer by inflow was Vanguard, attracting +$3.12B. The top individual fund by inflow was the SPDR S&P 500 ETF Trust (SPY), which brought in +$2.50B. The issuer with the largest outflow was Invesco, with -$439.11M in net redemptions. The individual fund with the largest outflow was the iShares Russell 2000 ETF (IWM), seeing -$988.44M depart. The most notable high-velocity brand was Leverage Shares, with significant inflows relative to its AUM.
Flow Summary by Asset Class
Equity led all asset classes with +$6.20B in net inflows, followed by Non-Traditional (+$726.13M) and Fixed Income (+$729.36M). Commodity funds saw the largest outflows at -$408.15M. On a year-to-date basis, Equity remains the dominant leader, having accumulated +$572.91B.
| Asset Class | 1D Flow | 1M Flow | YTD Flow |
|---|---|---|---|
| Equity | +$6.20B | +$90.54B | +$572.91B |
| Non-Traditional | +$726.13M | +$6.07B | +$70.17B |
| Fixed Income | +$729.36M | +$54.63B | +$349.19B |
| Digital Asset | +$273.11M | +$6.40B | +$40.93B |
| Multi-Asset | +$46.87M | +$1.46B | +$5.48B |
| Currency | $0.00 | +$10.19M | +$520.93M |
| Alternative | -$68.92M | +$243.85M | +$3.92B |
| Commodity | -$408.15M | +$7.76B | +$45.24B |
Top/Bottom Five Category Flows
At the category level, U.S. Large Cap Blend funds saw immense inflows, while Government Ultrashort funds experienced the largest redemptions.
Top 5 Category Inflows
| Category | 1D Flow |
|---|---|
| Equity: U.S. Large Cap – Blend | +$5.56B |
| Equity: Global Ex-U.S. Large Cap – Blend | +$697.53M |
| Non-Traditional: Buffer – Equity | +$693.28M |
| Equity: Sector – Information Technology | +$471.15M |
| Fixed Income: Taxable – Corporate | +$446.07M |
Bottom 5 Category Outflows
| Category | 1D Flow |
|---|---|
| Fixed Income: Taxable – Government Ultrashort | -$1.44B |
| Equity: U.S. Small Cap – Blend | -$1.01B |
| Commodity: Focused – Precious Metals | -$454.29M |
| Equity: U.S. Large Cap – Growth | -$322.90M |
| Fixed Income: Taxable – Ultrashort | -$299.64M |
ETF Issuer Flow Analysis
Vanguard led issuer inflows with +$3.12B (+0.08% of AUM). Invesco saw the largest outflows at -$439.11M (-0.06% of AUM). Leverage Shares was the top high-velocity brand, with inflows of +$70.33M representing +8.72% of its AUM.
Top 5 Brands by Inflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Vanguard | $3.78T | +$3.12B | +0.08% |
| SPDR | $1.78T | +$1.94B | +0.11% |
| Innovator | $29.18B | +$622.14M | +2.18% |
| Capital Group | $98.65B | +$423.18M | +0.43% |
| JPMorgan | $264.42B | +$396.12M | +0.15% |
Bottom 5 Brands by Outflows
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Invesco | $791.02B | -$439.11M | -0.06% |
| BondBloxx | $6.13B | -$341.35M | -5.27% |
| Direxion | $60.29B | -$234.23M | -0.39% |
| Janus Henderson | $38.91B | -$219.98M | -0.56% |
| WisdomTree | $88.47B | -$131.70M | -0.15% |
High-Velocity Brands
| Issuer | Aggregate AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Leverage Shares | $877.01M | +$70.33M | +8.72% |
| Oakmark | $820.26M | +$58.33M | +7.66% |
| Wedbush | $1.02B | +$52.77M | +5.48% |
Significant Single-Fund Movements
The SPDR S&P 500 ETF Trust (SPY) led inflows with +$2.50B. The iShares Russell 2000 ETF (IWM) saw the largest single-fund outflow at -$988.44M.
Largest Absolute Daily Flows (Net Flows > $250M)
High-Velocity Inflows (AUM > $100M, 1D Flow > +5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| Leverage Shares 2X Long HOOD Daily ETF (HOOG) | $102.74M | +$52.93M | +106.26% |
| GraniteShares 2x Short NVDA Daily ETF (NVD) | $125.63M | +$26.23M | +26.39% |
| Tradr 2X Short TSLA Daily ETF (TSLQ) | $417.75M | +$64.68M | +18.32% |
| Direxion Daily NFLX Bull 2X Shares (NFXL) | $124.09M | +$15.94M | +14.74% |
| Roundhill Bitcoin Covered Call Strategy ETF (YBTC) | $287.22M | +$32.07M | +12.57% |
| Tradr 2X Long ASTS Daily ETF (ASTX) | $156.73M | +$16.89M | +12.08% |
| MRP SynthEquity ETF (SNTH) | $104.44M | +$10.08M | +10.68% |
| Defiance Daily Target 2X Long RGTI ETF (RGTX) | $116.96M | +$10.98M | +10.36% |
| YieldMax Crypto Industry & Tech Portfolio Option Income ETF (LFGY) | $230.10M | +$19.41M | +9.21% |
| Direxion Daily MU Bull 2X Shares (MUU) | $249.61M | +$19.07M | +8.27% |
High-Velocity Outflows (AUM > $100M, 1D Flow > -5% of AUM)
| Fund (Ticker) | AUM | 1D Flow | 1D Flow as % of AUM |
|---|---|---|---|
| SPDR S&P Retail ETF (XRT) | $602.22M | -$170.98M | -22.11% |
| BondBloxx Bloomberg Six Month Target Duration US Treasury ETF (XHLF) | $1.71B | -$348.80M | -16.90% |
| VanEck Pharmaceutical ETF (PPH) | $1.17B | -$87.95M | -6.99% |
| Tradr 2X Long Innovation 100 Monthly ETF (MQQQ) | $182.24M | -$13.69M | -6.99% |
| Monarch Blue Chips Core Index ETF (MBCC) | $142.27M | -$10.30M | -6.75% |
| iPath Series B S&P 500 VIX Short-Term Futures ETN (VXX) | $984.05M | -$64.03M | -6.11% |
| SPDR S&P Regional Banking ETF (KRE) | $3.94B | -$229.40M | -5.50% |
| Xtrackers MSCI Europe Hedged Equity ETF (DBEU) | $639.61M | -$35.67M | -5.28% |
| YieldMax AMD Option Income Strategy ETF (AMDY) | $221.79M | -$12.19M | -5.21% |
| AGF U.S. Market Neutral Anti-Beta Fund (BTAL) | $374.38M | -$20.10M | -5.09% |
Custom Analysis and Daily Data
This daily snapshot is just the beginning. Our full suite of tools allows for deep, customizable analysis of the entire ETF landscape. Institutional clients can track real-time flows, screen for specific fund characteristics, and analyze historical trends to gain a competitive edge. To explore our comprehensive data and analytics platform, please contact our sales team for a personalized demonstration.
Large Flow Activity Note: Daily create/redeem activity is a normal function of the ETF market. Large flows often reflect rebalancing activity by a single large institution and are not necessarily indicative of broad market sentiment.
Disclosures
This report is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell any security. ETF Action is not a registered investment advisor.
All data is sourced from proprietary and third-party sources believed to be reliable, but its accuracy and completeness are not guaranteed. Past performance is not indicative of future results.
