Case Study: Boosting Engagement for Acme Financial
Client Background
Acme Financial is a regional investment advisory firm managing over $500M in assets, with a focus on high-net-worth individuals. Their goal was to modernize their digital strategy to attract younger investors while maintaining trust with existing clients.
The Challenge
Despite strong client satisfaction, Acme’s website had a high bounce rate and low newsletter signup conversion. Their analytics platform was underutilized, and internal teams lacked actionable insights to inform content strategy.
Our Solution
- Redesigned the homepage with a stronger call-to-action and lead magnet
- Integrated personalized newsletter recommendations using behavioral tags
- Deployed real-time analytics dashboard with engagement scoring
Results
Key Outcomes:
- ๐ 65% increase in newsletter signups
- ๐ 38% improvement in average session duration
- ๐ผ 12 new qualified leads per month from organic sources
Testimonial
โETF Action helped us rethink our digital presence and provided a strategy thatโs actually delivering results. Our team feels more empowered and aligned.โ
โ Sarah L., Director of Marketing, Acme Financial
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