Weekly League Table Summary
The U.S. ETF industry encompasses $13,080B in Assets Under Management across 4,647 products from 456 distinct brands. Over the past five trading days, the industry saw total net inflows of $36.64B.
Brand Flows by AUM Tier: >$100B
Among the largest brands, 5-day flow activity was overwhelmingly positive, led by significant intakes for Vanguard ($13.60B), JPMorgan ($3.76B), and iShares ($3.54B). State Street was the only brand in this tier to experience net outflows, shedding $360M.
| Brand | AUM | 5-Day Flow |
|---|---|---|
| Vanguard | $3,752.35B | $13,599M |
| JPMorgan | $263.13B | $3,759M |
| iShares | $3,888.08B | $3,544M |
| SPDR | $1,420.83B | $3,196M |
| Schwab | $482.87B | $2,565M |
| Invesco | $795.71B | $1,830M |
| First Trust | $181.67B | $791M |
| Dimensional | $231.57B | $681M |
| Fidelity | $147.56B | $600M |
| VanEck | $119.51B | $241M |
| State Street | $376.61B | -$360M |
Brand Flows by AUM Tier: $25B – $100B
Within the $25B – $100B AUM tier, Capital Group ($1.25B) and Avantis ($685M) were the clear flow leaders. At the other end of the spectrum, Direxion (-$1.02B) and Pacer (-$235M) saw the most significant outflows.
| Brand | AUM | 5-Day Flow |
|---|---|---|
| Capital Group | $98.03B | $1,249M |
| Avantis | $86.02B | $685M |
| ProShares | $95.90B | $553M |
| Goldman Sachs | $49.62B | $412M |
| Franklin | $33.88B | $334M |
| Grayscale | $30.04B | -$9M |
| Xtrackers | $29.03B | -$22M |
| WisdomTree | $87.47B | -$137M |
| Pacer | $38.70B | -$235M |
| Direxion | $58.90B | -$1,022M |
Brand Flows by AUM Tier: $1B – $25B
Activity was mixed in the $1B – $25B tier. Defiance ($485M) and Simplify ($369M) gathered impressive inflows. Conversely, BondBloxx (-$249M), YieldMax (-$130M), and iPath (-$122M) recorded the largest redemptions.
| Brand | AUM | 5-Day Flow |
|---|---|---|
| Defiance | $7.61B | $485.0M |
| Simplify | $11.45B | $369.0M |
| Nuveen | $11.82B | $347.0M |
| GraniteShares | $12.27B | $204.0M |
| Fundstrat | $3.63B | $150.5M |
| Bitwise | $5.84B | -$71.2M |
| Akre | $10.35B | -$80.0M |
| iPath | $1.58B | -$121.8M |
| YieldMax | $15.77B | -$130.0M |
| BondBloxx | $6.21B | -$248.9M |
Brand Flows by AUM Tier: <$1B
Among brands with less than $1B in AUM, SMI Funds ($49.7M) and Swan ($45.2M) attracted the most new money. US Global (-$64.5M) and Scharf (-$33.6M) faced the largest redemptions for the 5-day period.
| Brand | AUM | 5-Day Flow |
|---|---|---|
| SMI Funds | $0.82B | $49.7M |
| Swan | $594.79M | $45.2M |
| Anfield | $494.86M | $29.9M |
| Kurv | $175.82M | $29.3M |
| 3Edge | $562.23M | $25.7M |
| Monarch | $0.85B | -$26.9M |
| AGF | $351.80M | -$33.3M |
| Scharf | $0.87B | -$33.6M |
| US Global | $0.94B | -$64.5M |
New Brands on the Scene
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Disclosures
This material is for informational purposes only and should not be considered investment advice. All investments, including ETFs, involve risk, including the possible loss of principal. Investors should consider their investment objectives, risks, charges, and expenses carefully before investing.
Flow data is reported after close on a T+1 basis. This report’s data is as of 10/31/2025, and reflects create/redeem activity from Thursday, 10/30/2025.
This analysis was developed by the team at ETF Action. We leverage advanced AI tools to assist in the drafting and refinement of our content, based on our expert prompts, direction, and final review.
